Roofr - Full Stack Engineer (Growth & AI)

Position Overview

Roofr is seeking a passionate and self-starting Full Stack Engineer to join our dynamic team. You will play a pivotal role in driving cross-product impact, pioneering AI-driven experiences, and shaping the future of roofing software. This is an opportunity to work in an autonomous, supportive environment with a direct impact on product direction and company growth.

What You'll Get to Do:

• Drive Cross-Product Impact: Work across multiple product domains simultaneously, building experiments, optimizing onboarding flows, and developing features that directly impact acquisition, monetization, and retention metrics.
• Move Fast, Responsibly: Operate in a Kanban environment, balancing rapid iteration with quality engineering practices as priorities shift based on experiment results and business needs.
• Own End-to-End User Journeys: Build features that span the entire customer lifecycle, from signup and onboarding to subscription upgrades and hand-offs to implementation teams.
• Pioneer AI-Driven Experiences: Develop and iterate on novel AI-enhanced workflows and experiments at the cutting edge of roofing industry technology.
• Lead with Autonomy: Work in a self-directed environment with product designers and Growth EMs, taking ownership of product decisions and driving features from conception to delivery.
• Build with Experimentation in Mind: Rapidly set up A/B tests, prototype new experiences, and help iterate on growth strategies with measurable business impact.
• Develop Full-Stack Solutions: Build React components for seamless frontend experiences and work with Laravel on the backend to create robust, scalable features.
• Make Pragmatic Trade-offs: Balance speed vs. complexity, considering the unique needs of cross-domain features and growth experimentation.
• Shape the Future of Roofing Software: Contribute directly to product direction and company growth trajectory in a small, passionate team.

What You'll Bring to the Role:

• Strong Full-Stack Foundation: 5+ years of experience with JavaScript, React, and backend development (preferably OOP), with at least 2 years building scalable, multi-tenant SaaS products.
• Growth Engineering Mindset: Experience building for experimentation and metrics-driven iteration, with a track record of breaking down complex problems into testable proofs-of-concept and rapid experiments.
• Cross-Functional Collaboration: Proven ability to work effectively with marketing, product, and design teams, communicating technical trade-offs to meet user needs and business requirements.
• Autonomous Problem-Solving: Comfort with ambiguity, independent solution scoping, and knowing when to collaborate. Thrives in early-stage environments with shifting priorities and individual ownership.
• User-Centered Approach: Deep belief in building great products that serve users while growing the business, with experience creating accessible, reliable experiences.
• Focus on Quality: Values testing and documentation, excels at making smart trade-offs between complexity and speed.
• Curiosity: A genuine interest in learning and applying new technologies.

About Roofr:

At Roofr, we are obsessed with our customers, constantly gathering feedback to shape, prioritize, and launch the products they truly need. Our CRM is built on this principle, connecting essential sales tools like aerial roof measurements and digital sales proposals with a seamless platform for managing and scaling businesses. With a clear roadmap and strong financials, Roofr offers an exciting opportunity to join a successful startup with significant growth potential, equity, and the chance to make a real impact. We foster an amazing culture and are leaders in the market with innovative products.