Senior Fiat Growth Strategist – Growth & Local Activation (Crypto Native) at Binance

South East Asia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FinTechIndustries

Requirements

Proven track record in performance-driven user acquisition, especially rebate or volume-based growth models
5+ years of hands-on experience in regional growth or marketing operations, with multi-country execution exposure
Deep understanding of fiat payment systems and exchange on/off-ramp mechanics
Strong cross-functional collaboration skills; able to work with compliance, risk, and AML teams to identify and mitigate risks
Fluency in English required to coordinate with overseas partners and stakeholders
Sharp, fast-thinking mind and ability to deliver under pressure
Strong analytical skills and market insight with a bias toward data-driven decisions
Action-oriented with a flexible, execution-first mindset
Comfortable working across diverse cultures and global time zones
Able to balance data with instinct—telling the story behind the numbers in a practical way
Nice to Have
Experience in a Crypto or FinTech company leading regional user growth initiatives
Track record of launching and scaling products in high potential markets

Responsibilities

Develop and execute growth strategies for fiat on/off-ramp products, including P2P, fiat channels, local agent networks, and KOL/KOC partnerships
Design and localize market-specific growth playbooks tailored to regional user behavior
Lead multi-channel user acquisition campaigns across SEO/SEM, social media, offline activations, referral/rebate programs, and more
Monitor the full conversion funnel and user behavior data to identify drop-offs and drive continuous optimization
Collaborate closely with Product, BD, and Payments teams to support integration of local payment methods (e.g., mobile wallets, bank transfers)

Skills

SEO

SEM

Social Media

User Acquisition

Growth Strategy

P2P

KOL Partnerships

Referral Programs

Data Analysis

Localization

Performance Marketing

Rebate Programs

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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