Mistplay

Senior Economy Data Analyst II

Toronto, Ontario, Canada

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile Gaming, Loyalty Programs, Ad TechIndustries

About Mistplay

Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide. Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.

About the Role

Mistplay is seeking a Senior Economy Data Analyst II to join our Analytics team. In this role, you’ll leverage data analysis and experimentation to generate insights and recommendations that influence our product roadmap, and play a direct role in informing high impact decisions that drive business and product performance.

Reporting to the Manager of Analytics & Experimentation, you will collaborate with Product Managers, engineers, and business stakeholders by using data driven insights to inform the design of Mistplay’s core user economy, including: in-app earn rate, loyalty & tiering strategy, pricing, and cost optimization. In order to inform the development of new product features and engagement strategies, you’ll lead the design and execution of multivariate AB tests, and conduct research to guide the implementation of mathematical models & simulations of potential user economies.

What You'll Be Doing

  • Own Mistplay’s in-app user economy, and drive insights discovery to help optimize the way we reward and engage users within the app.
  • Conduct prescriptive analysis to identify actionable insights, including diving into the core product funnel, user cohorts, and analyzing user behaviour data, in order to identify areas of the user experience that can be improved to drive increased user engagement within our app.
  • Define KPIs for the company and build automated dashboards, reports, and models to enable teams at Mistplay to make better business decisions.
  • Design, orchestrate, and analyze the results of multivariate product experiments to help drive growth, improve existing product features, and test new areas of opportunity.
  • Develop and maintain mathematical models to understand and simulate in-game economic systems, leveraging statistical research, player-behaviour analysis, and economic principles to guide game design and balance decisions.
  • Apply advanced analytics techniques – including machine learning – to uncover player insights, forecast economic trends, and support monetization strategies, while ensuring solutions remain interpretable and actionable for stakeholders.
  • Collaborate with data, product, and engineering stakeholders in building business cases & forecasts for developing new features, and serve as a strategic thought partner through the end-to-end product development lifecycle.

What We're Looking For

  • BA/BS in Economics, Mathematics, Statistics, or other quantitative fields.
  • 6+ years of work experience doing quantitative analysis (preferably in the gaming or consumer tech industries).
  • Pro-level ability to synthesize and communicate

Skills

Data Analysis
Experimentation
Product Roadmap
Business Performance
Product Performance
User Economy
In-app Earn Rate
Loyalty
Tiering

Mistplay

Loyalty platform rewarding mobile gamers

About Mistplay

Mistplay is a loyalty platform for casual mobile gamers that rewards users for playing games on their smartphones. Users download the app to discover new games and earn "Units"—points that can be redeemed for rewards like gift cards. The company generates revenue through partnerships with game developers and advertisers, allowing it to offer rewards without charging users directly. Mistplay differentiates itself by combining game discovery with social features, creating a community-driven experience that enhances user engagement.

Montreal, CanadaHeadquarters
2016Year Founded
BUYOUTCompany Stage
Consumer Software, GamingIndustries
201-500Employees

Risks

Subscrible's ad-free gaming catalog could attract Mistplay's user base.
The competitive mobile gaming landscape may increase user acquisition costs for Mistplay.
Mistplay's reliance on ad revenue is threatened by the trend of ad-free gaming experiences.

Differentiation

Mistplay combines game discovery with a robust rewards system and social features.
The platform offers personalized game recommendations through an AI-driven recommendation engine.
Mistplay hosts weekly contests, enhancing user engagement and retention.

Upsides

Mistplay's recognition as a top employer enhances its brand reputation and attracts talent.
The company's growth, with over two million monthly active users, indicates strong market demand.
Majority investment from GrowthCurve Capital provides resources for accelerated growth and innovation.

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