VP Product Marketing & Marketing Strategy
SweedSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Services, TechnologyIndustries
Requirements
- 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA/JD/MD)
Responsibilities
- Develop, implement, and oversee comprehensive short- and long-term marketing and creative strategies tailored to top-tier clients, aligning initiatives with business objectives and client goals
- Analyze market trends and client feedback to inform the evolution of creative and strategic approaches
- Drive revenue growth by successfully selling in business plans, strategic initiatives, and innovative creative concepts to clients
- Assume accountability for the Marketing Services P&L in the region, leading financial management, pipeline management, annual planning, and reporting
- Set pricing and margin targets by project type and develop scalable, repeatable solutions by building playbooks and new capabilities in partnership with global teams
- Drive innovation in marketing services—analyzing market trends and client feedback to inform the evolution of creative and strategic approaches that deliver measurable results
- Partner with Sales executives and Visa Consulting & Analytics to sell and position Marketing Services to clients across regions and markets, developing embedded models with repeatable, committed revenue from top strategic clients
- Support RFP response efforts, including ideation, pitching, and showcasing Visa’s unique value proposition as a competitive and strategic partner
- Support ongoing operations across key cross-functional and cross-geography touchpoints, sharing best practices and enhancing capabilities across regions
- Monitor, measure, and report on the impact of strategic initiatives on client satisfaction and business performance, preparing concise executive-level communications for senior leadership
- Recruit, build, and develop a world-class team, fostering a culture of creativity, collaboration, engagement, and continuous improvement, while mentoring and nurturing talent for long-term growth
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this role remote or on-site?
This is an on-site position.
What are the key responsibilities of this role?
Key responsibilities include developing marketing and creative strategies for top clients, driving revenue growth, managing the Marketing Services P&L, setting pricing targets, and partnering with sales and analytics teams.
What is the salary or compensation for this position?
This information is not specified in the job description.
What is the company culture like at Visa?
Visa emphasizes a purpose-driven culture focused on uplifting everyone everywhere through innovative payments, with a mission to connect the world and enable individuals, businesses, and economies to thrive.
What experience makes a strong candidate for this role?
Strong candidates will have expertise in marketing strategy, creative services, P&L management, revenue growth through client sales, and cross-functional partnership skills, particularly in a North America marketing services context.
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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