Senior Director, U.S. New Business Sales at Geoforce

Plano, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Asset Management, GPS TrackingIndustries

Requirements

High-initiative, collaborative, and proven leader willing to roll up sleeves to build and scale US new business sales organization
Committed to traveling up to 50% of the time in the field with the sales team
Proven experience building a U.S. new business sales strategy and team in a mid to late-stage technology company
Proven experience implementing a multi-pronged sales strategy, including a hunter model with both Inside Sales and Outside Sales motions
Proven experience recruiting, mentoring, and developing a high-performance sales team that consistently achieves and exceeds objectives

Responsibilities

Develop and implement overall sales strategy for US new business market aligned with company’s global goals, including hunter model to achieve/exceed new logo MRR bookings goal
Define and implement territory planning strategy aligned with Geoforce market and solution strategy for geographic and industry coverage
Lead long-term sales planning, including revenue forecasting, market expansion strategies, and budgeting
Identify new business opportunities and market trends to drive growth in collaboration with Senior Leadership team, Marketing, and Business Development
Lead and manage new business sales team, including recruiting, training, mentoring, and performance management of Account Executives and Inside Sales Managers (current team size: six hunters, with potential to scale)
Set and monitor sales targets, KPIs, and performance goals for the new business sales team
Foster high-performance culture through guidance, coaching, and motivation to ensure team meets goals
Implement disciplined win/loss process to engage qualified opportunities and communicate issues to product management
Implement culture of achieving all targets with 80/80 rule (at least 80% of Account Executives achieve 80% of MRR bookings quota quarterly and annually)
Aggressively manage underperformance, including implementing Account Executive Sales Success plans for targets like new logo MRR bookings, activity, lead management, and opportunity conversion

Skills

Sales Strategy

Team Building

Sales Leadership

Inside Sales

Outside Sales

Recruiting

Mentoring

Sales Operations

Business Development

GPS Tracking

Geoforce

Global traceability solutions for field equipment

About Geoforce

Geoforce provides global traceability solutions for field equipment through a cloud-based software platform that integrates with GPS tracking sensors. This system allows businesses to track and monitor their equipment in real-time, eliminating uncertainty in field operations. Geoforce caters to various industries, including oil and gas, rail, government, defense, construction, agriculture, transportation, logistics, and mining, focusing on clients who need reliable tracking in tough environments. Their GT1 GPS tracking device is built to endure extreme conditions, making it suitable for harsh operational settings. The company generates revenue by selling both hardware and software, charging subscription fees for access to their platform. Geoforce's main goal is to enhance operational efficiency and reduce downtime for its clients by providing durable tracking solutions that minimize technician visits and prevent equipment failures.

Plano, TexasHeadquarters

2007Year Founded

$2.9MTotal Funding

EARLY_VCCompany Stage

Automotive & Transportation, Industrial & Manufacturing, Government & Public SectorIndustries

51-200Employees

Benefits

Professional Development Budget

Risks

Increased competition from Iridium Communications could threaten Geoforce's market share.

Integration challenges from Temeda acquisition may disrupt operations and customer service.

New solar-powered trackers in Australia may face regulatory hurdles or market resistance.

Differentiation

Geoforce offers durable GPS tracking devices for harsh environments, ensuring reliable performance.

Their cloud-based platform provides real-time data, enhancing operational efficiency and asset management.

Geoforce's solar-powered trackers offer long battery life, reducing maintenance costs for remote clients.

Upsides

Acquisition of Temeda enhances Geoforce's telematics solutions, expanding market reach in asset management.

Partnership with Sewell Fleet Management opens new avenues in the fleet management industry.

Hiring Kyle Bowker as CRO could drive strategic sales initiatives and revenue growth.

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