Head of Marketing
Maze$232,100 - $273,000/year
Full Time
Senior (5 to 8 years)
Senior Director, Product Manager - Retail Bank Marketing at Capital One
Wilmington, Delaware, United States
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Banking, Retail Banking, Financial ServicesIndustries
Requirements
- Deep marketing expertise, particularly in building, developing, and maintaining high-performing marketing organizations and supporting Bank Marketing platforms
- Highly organized, emotionally intelligent, and skilled in facilitating collaboration across leaders
- Ability to work directly with Bank Marketing leadership to drive strategic MarTech efforts, monitor morale and engagement, and ensure execution of key business priorities and campaigns
- Capability to connect processes to results, influence others to achieve organizational goals, and facilitate leadership toward purposeful outcomes through technology and AI
- Background in cloud technology (AWS/Google Cloud/Azure) and marketing technology (MarTech), including platforms such as Salesforce, Adobe Workfront, Google Marketing Platform, or similar SaaS offerings
- Proficiency in Capital One Product Framework: Human Centered (obsesses about customer needs to innovate), Business Focused (delivers outcomes through leverage and execution), Technology Driven (leverages technology for innovative solutions)
Responsibilities
- Lead the strategy, execution, and optimization of marketing technology and automation efforts
- Define and implement key strategic initiatives for marketing technology platforms, such as incentive infrastructures
- Unify key MarTech functions (marketing automation, data, and incentives) to advance strategy and agenda
- Define, build, and maintain MarTech architecture in collaboration with technology leaders and across the enterprise
- Create decision-making frameworks for platform architectural changes and manage integrations between platforms (e.g., AdTech and owned channels)
- Manage the MarTech stack, select vendors, oversee budgets, drive data-driven strategy, and foster adoption of new technologies
Skills
Product Management
Marketing Strategy
MarTech
Data-Driven Marketing
Digital Marketing
Leadership
Collaboration
Marketing Platforms
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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