[Remote] Senior Director of Product Marketing at 360Learning

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Corporate Learning, EdTechIndustries

Requirements

8+ years of B2B SaaS product marketing experience (enterprise focus preferred; HR/L&D a plus)
3+ years of people management with a record of coaching and career development
Mastery of core PMM functions—segmentation, positioning, launches, enablement, competitive intel—and drive to modernize them with AI
Proven ability to connect PMM strategy to business outcomes (pipeline, adoption, revenue)
Track record of leading successful launches with measurable impact
Strong analytical, storytelling, and executive communication skills
Hands-on experience with tools like Salesforce, Gong, Pendo, Amplitude, Seismic, and Marketo
Curiosity and conviction around applying AI in marketing
Enthusiasm for the company's working environment

Responsibilities

Own segmentation, ICP, and persona development through data and research
Translate insights into compelling positioning and messaging that sets 360Learning apart
Align Sales, Product, and Marketing around a unified GTM strategy
Expand AI-driven approach to competitive intelligence to help revenue teams win
Build and operationalize a scalable launch framework for features, solutions, and partnerships
Partner with Product to turn roadmaps into powerful narratives and campaigns
Define and measure launch success across pipeline, adoption, and revenue impact
Champion AI adoption within PMM as a model for marketing innovation
Redesign workflows with AI as a strategic co-pilot for research, content, and analysis
Build repeatable systems that maximize impact across a small but mighty global team
Coach and grow a high-performing PMM team while fostering collaboration and excellence
Partner with functional leaders to ensure PMM directly drives revenue outcomes
Represent the voice of the customer across analyst relations, advisory boards, and events
Within 1 month: Take over PMM team coaching and align with key stakeholders on priorities
Within 3 months: Present a strategic GTM update and launch an AI-driven customer insight program
Within 6 months: Coach the team to deliver a high-impact product launch tied to brand, pipeline, and adoption results; refine a GTM area through data-backed recommendations aligned with executives

Skills

Key technologies and capabilities for this role

Product MarketingGTM StrategyMarket SegmentationICP DevelopmentPersona DevelopmentPositioningMessagingProduct LaunchesAI WorkflowsCompetitive IntelligenceTeam LeadershipCross-Functional CollaborationRevenue Impact

Questions & Answers

Common questions about this position

What experience is required for the Senior Director of Product Marketing role?

Candidates need 8+ years of B2B SaaS product marketing experience with an enterprise focus preferred, 3+ years of people management with coaching and career development, mastery of core PMM functions like segmentation and launches modernized with AI, and proven ability to connect strategy to business outcomes.

What salary or compensation is offered for this position?

This information is not specified in the job description.

Is this a remote role, or is there a location requirement?

This information is not specified in the job description.

What does the team structure look like for this role?

You will lead and scale a small but mighty global PMM team, reporting to the VP Marketing, while coaching and growing high-performing team members.

What tools should I be experienced with to stand out as a candidate?

Hands-on experience with tools like Salesforce, Gong, Pendo, Amplitude, Seismic, and Marketo is required.

360Learning

Corporate learning platform for employee upskilling

About 360Learning

360Learning provides a learning platform designed for corporate environments, focusing on enhancing employee skills through collaboration and artificial intelligence. The platform allows in-house experts to become learning collaborators, enabling businesses to efficiently upskill their workforce. It automates mandatory training processes, reducing onboarding tasks and promoting community engagement within organizations. The platform also features one-on-one video coaching, which is especially useful for sales teams, and offers accessible training for frontline staff on any device. Unlike many competitors, 360Learning emphasizes a collaborative approach to learning and has been recognized for its effectiveness in the corporate learning technologies market. The company's goal is to facilitate continuous learning and development within organizations while ensuring high standards of data security and compliance with regulations like GDPR.

New York City, New YorkHeadquarters

2013Year Founded

$235.7MTotal Funding

LATE_VCCompany Stage

Cybersecurity, AI & Machine Learning, EducationIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Sick Leave

Paid Holidays

Flexible Work Hours

Remote Work Options

Parental Leave

Risks

Integration challenges with eLamp's technology could delay new feature rollouts.

Economic uncertainties may impact 360Learning's expansion plans in North America.

Reliance on key personnel like Chris Bondarenko poses risks if leadership changes occur.

Differentiation

360Learning offers a collaborative learning platform leveraging AI for personalized learning.

The platform integrates with Salesforce and HR systems to align training with business goals.

360Learning's iterative training framework allows for constant course improvement by peer feedback.

Upsides

360Learning's North American operations grew 65% year-on-year, showing strong market demand.

Acquisition of eLamp enhances 360Learning's capabilities in AI-powered skills-based learning.

Increased demand for AI-driven personalized learning experiences supports 360Learning's platform growth.

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