Senior Director of Research+Analytics
AetionSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Video Games, GamingIndustries
Requirements
- Deep expertise in collecting, integrating, and analyzing diverse data inputs to uncover player opportunities and guide product designs
- Ability to leverage expertise as the data expert for player and business data across AAA portfolio
- Experience leading a globally distributed team of data scientists and analysts (U.S. and Dublin, Ireland)
- Skills in predictive modeling, experimentation, player segmentation, lifecycle marketing, and in-market analytics
- Ability to partner closely with Product, Studio, Marketing, and Commercial leaders
- Knowledge to build systems for player behavior, economy, and engagement insights
- Capability to operationalize experimentation platforms and machine learning use cases
- Experience shaping scalable infrastructure and telemetry in collaboration with Studio and Central Data teams
Responsibilities
- Develop and lead a globally distributed team of data scientists and analysts
- Shape and scale the analytics strategy driving product, marketing, and commercial decision-making across core franchises
- Unlock insights from complex, large-scale player and business data to define target audiences, inform game design, live service strategy, engagement, retention, and monetization
- Guide full lifecycle of player and commercial performance analytics
- Lead Core’s Data Strategy: Champion and scale analytics vision for data-driven decisions in game development, live services, marketing, and commercial functions
- Provide analytics oversight: Be the data expert, influence strategy through insights, collaborate with partners to synthesize objectives, identify data sources/toolsets, and deliver actionable analysis
- Drive behavioral insights synthesis & telemetry optimization: Surface player behavior, economy, and engagement insights for design, monetization, and retention
- Operationalize experimentation & machine learning: Implement platforms and use cases for personalization, feature optimization, and content performance
- Shape scalable infrastructure & telemetry: Partner with Studio and Central Data teams
- Lead all aspects of analytical operations for Core, including recurring analysis, ad-hoc insights, and experimentation functions
Skills
Data Science
Analytics
Predictive Modeling
Experimentation
Player Segmentation
Lifecycle Marketing
Monetization Optimization
Player Analytics
Business Intelligence
2K
Develops and publishes interactive video games
About 2K
2K develops and publishes interactive entertainment, focusing primarily on video games for a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game development studios like Supermassive Games and Firaxis Games to create popular titles such as "The Quarry" and "TopSpin 2K25." 2K's games are available through digital downloads and physical copies, and they also generate revenue from downloadable content (DLC), in-game purchases, and exclusive content partnerships. This diverse revenue model, along with their strong collaborations, sets 2K apart from competitors in the video game publishing industry. The company's goal is to deliver high-quality, engaging gaming experiences that appeal to a broad range of players.
Novato, CaliforniaHeadquarters
2005Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, GamingIndustries
1,001-5,000Employees
Benefits
Health Care Benefits
Health Savings Account (HSA) Including Company Contribution
Employee Stock Purchase Plan
401k Retirement Plan
Life and Disability Benefits
Group Legal Plan
Wellbeing Program
Childcare Benefits
Flexible Spending Account (FSA)
Generous Compassionate Leave
Companywide End of Year Break
Risks
Denuvo in NBA 2K25 may cause performance issues, sparking community backlash.
Project Ethos faces challenges in a saturated free-to-play shooter market.
High expectations for FIFA 2K25 could pressure 2K to compete with EA's FIFA series.
Differentiation
2K collaborates with top-tier studios like Supermassive Games and Firaxis Games.
2K's diverse portfolio includes sports, horror, and simulation games.
2K's partnerships with major sports leagues enhance brand visibility and engagement.
Upsides
2K's acquisition of the FIFA license opens new market opportunities.
Project Ethos aligns with successful free-to-play models like Fortnite.
Mobile gaming expansion with NFL 2K Playmakers taps into a growing market.
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