Editorial Assistant, SEO
Launch PotatoFull Time
Entry Level & New Grad
Candidates must possess at least 12 years of experience in product marketing, solutions marketing, strategy, or a related field, with over 8 years of direct team management experience. Prior experience in B2B marketing, particularly within AdTech, SaaS, marketing services, marketing analytics, or marketing technology is required. The role also necessitates experience working with technical or complex products as a trusted partner to product and sales teams, experience scoping and implementing AI within marketing processes, and proven ability to navigate and drive success against goals. Excellent communication skills for all organizational levels and experience managing complex programs are essential.
The Senior Director, Marketing will manage a team of marketers supporting Experian's platforms, data, and identity products and services. Key responsibilities include leading core messaging and content creation, overseeing go-to-market and launch strategies, including training and enablement. The role involves acting as a strategic partner for product, sales, and the wider marketing function, representing market voice by understanding customer problems and the competitive landscape. Responsibilities also include defining product positioning and packaging, creating cross-channel marketing strategies to drive pipeline growth and revenue, collaborating with teams to execute marketing programs, integrating customer and competitive insights into business cases, and guiding clear, jargon-free messaging for complex topics. Mentoring the team, overseeing resource allocation, and setting departmental priorities are also crucial duties.
Travel booking platform for flights, hotels, rentals
Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.