Expedia

Senior Director, Marketing - Remote

New York, New York, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Data and Technology, Financial Services, Healthcare, Automotive, Agribusiness, InsuranceIndustries

Job Title: [Not Specified]

Employment Type: Full-time Location Type: Remote Salary: [Not Specified]


Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.

Learn more at experianplc.com.


Position Overview

Reporting into the Chief Marketing Officer of Experian Marketing Services, you will manage a high-performing team of marketers supporting Experian's platforms, data and identity products and services. You will lead core messaging and content creation, oversee go-to-market and launch strategies and activities including all training, and enablement. You will be a strategic partner for product, sales and the wider marketing function. You will represent the voice of the market by understanding customer problems, the competitive landscape and summarizing that into positioning, product packaging and enablement activities.

You have a commanding understanding of marketing, advertising and marketing technology landscapes, with direct experience in product marketing, partner channels, strategy, strategic development or strategic sales.


Responsibilities

  • Own product and partner messaging that clearly communicates value to targeted market segments across multiple channels.
  • Lead the development and upkeep of content assets, including pitch decks, case studies, product sheets, videos, and whitepapers.
  • Create cross-channel marketing strategies that drive pipeline growth and revenue.
  • Define packaging and commercialization strategies to simplify the customer buying experience.
  • Collaborate with sales, product, marketing, and external partners to execute marketing programs efficiently.
  • Integrate customer, competitive, and industry insights into win/loss analysis and new product business cases.
  • Guide jargon-free messaging that makes complex topics simple and accessible.
  • Manage and mentor a team, overseeing resource allocation and departmental priorities.

Qualifications

  • 12+ years in product marketing, solutions marketing, strategy or related field.
  • 8+ years directly managing a team.
  • Experience in B2B marketing, preferably in AdTech, SaaS, marketing services, marketing analytics or marketing technology.
  • Experience working with technical or complex products as a trusted partner to both product and sales teams.
  • Experience scoping and implementing AI within marketing processes.
  • Experience navigating and driving success against goals.
  • Experience communicating at all levels of the organization and managing complex programs.
  • #LI-Remote

Additional Information & Benefits

Benefits/Perks:

  • Great compensation package and bonus plan.
  • Core benefits including medical, dental, vision, and matching 401K.
  • Flexible work environment, ability to work remote, hybrid or in-office.
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.

Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

Company Culture:

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first.

Skills

Product Marketing
Partner Channels
Marketing Strategy
Go-to-Market Strategy
Content Creation
Messaging
Product Launch
Sales Enablement
Marketing Technology
Data Analytics
Identity Products

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters
1996Year Founded
$3,277.3MTotal Funding
IPOCompany Stage
Consumer Goods, EntertainmentIndustries
10,001+Employees

Benefits

Competitive Paid Time Off
Travel Discounts
Healthcare Flexible Spending Accounts
Employee Assistance Program
Wellness & Travel Reimbursement
Workplace Accomodations
Medical, Dental, & Vision Insurance
Matching Gifts
New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.
CFO transition may lead to strategic shifts impacting financial management and investor confidence.
Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.
The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.
Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.
The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.
Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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