Senior Director, Growth Strategy & GTM Transformation (VP) at Substack

Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, TMTIndustries

Requirements

12–15 years in GTM, commercial, or transformation leadership within technology, telco, or digital platform sectors
Consulting DNA: Former McKinsey, Bain, BCG, Accenture Strategy, or Big 4 TMT practices, now operating in a business-side commercial leadership role
Functional Strengths: Value proposition design, brand architecture, performance marketing, pricing strategy, partner enablement, and GTM scalability
Strategic Depth: Proven record of building or transforming GTM and commercial frameworks in high-growth or transformation-stage organizations
Leadership Style: Structured, calm under pressure, and able to influence diverse senior stakeholders with clarity and logic
Scope Readiness: Global mindset — able to operate across multiple time zones and business cultures
Personal Traits: Analytical yet pragmatic; resilient in ambiguity; drives execution through influence and systems thinking rather than hierarchy

Responsibilities

Design and lead the complete GTM framework for the company’s global products — building value propositions that resonate across multiple consumer markets
Define how brand, product, and performance marketing intersect to create commercial impact — owning the strategy from proposition through execution
Strengthen marketing performance metrics (CPM, CAC, LTV) and align with the commercial teams on customer acquisition and retention strategies
Develop scalable market entry playbooks for new countries, ensuring speed, consistency, and localized differentiation
Partner with Product, Marketing, and RevOps to evolve the customer experience and align pricing, packaging, and communications with business outcomes
Act as the senior commercial voice for B2C, translating data and market signals into strategic, actionable insights
Bring structured, consulting-grade thinking to re-architect how the company approaches growth
Build frameworks, toolkits, and case-study-based approaches that translate into executable commercial action plans
Serve as the bridge between consulting discipline and operator execution — able to present to the Board one day and deploy playbooks in the market the next
Lead internal alignment across Product, Technology, Finance, and Commercial to embed a unified operating rhythm for GTM transformation
Use evidence-based methodologies and proven transformation case studies to guide decision-making and accelerate readiness
Provide thought leadership on commercial transformation, ensuring the company moves from a basic GTM maturity to a globally consistent and high-performing growth engine

Skills

GTM Strategy

B2C Marketing

Value Proposition

Performance Marketing

CPM

CAC

LTV

Customer Acquisition

Customer Retention

Market Entry

Consulting Frameworks

C-suite Influence

Brand Strategy

Product Marketing

RevOps

Substack

Digital publishing platform for subscription-based content

About Substack

Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$97.5MTotal Funding

ANGELCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees

Risks

Enterprise offering may lead to competition with established solutions, straining resources.

Elon Musk's acquisition interest could cause market speculation and investor instability.

Integration with Polymarket may expose Substack to reputational risks and regulatory scrutiny.

Differentiation

Substack empowers creators with a subscription-based model, bypassing traditional revenue streams.

The platform offers built-in marketing, aiding creators in growing their subscriber base.

Substack's tools support diverse content, including newsletters, blogs, podcasts, and videos.

Upsides

Spotify integration broadens podcasters' reach, potentially boosting subscribers and revenue.

Mobile editor launch enhances accessibility, increasing content output and engagement.

Enterprise offering partnership with The Free Press opens new revenue streams for Substack.

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