Senior Digital Product Manager at Hibu

King of Prussia, Pennsylvania, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, TechnologyIndustries

Requirements

Bachelor's degree in technical field or business (Required)
5+ years in a Technology Industry (Internet, Online Media, Digital Marketing, etc.) (Required)
5+ years in a Product Management or Technical Management/Process Role (Required)
Experience with Agile product development (Required)
Understanding of digital marketing markets, trends, and technology
Experience in an Agile product development environment and related processes (3+ years)
Experience in data analysis and the use of tools such as PowerBI
Familiarity with the marketing needs of local businesses
Ability to communicate effectively with a wide range of audiences from engineers to executives
Strong communication and presentation skills
Familiarity with Salesforce or other similar CRM system

Responsibilities

Define product features and functionality requirements (business, technical and operational) to meet market needs and achieve Hibu’s strategic and commercial goals
Work as part of an Agile/Scrum product development team and process (manage feature backlogs, etc.)
Develop and manage partner relationships
Work with Tech, Operations, Go To Market, Sales Training, Marketing and Sales to launch Product Releases commercially
Work with Business Intelligence to build and enhance reporting for Solutions and Product specific churn
Collect and analyze data from Hibu’s products to identify trends, insights and opportunities which can help drive our Product roadmaps and be used by Hibu’s Marketing, GTM and Sales and Operations Training teams to develop collateral and case studies and/or empower teams
Monitor the digital marketing landscape to keep abreast of new technologies and capabilities regarding digital marketing and inform Hibu’s strategic and tactical product roadmaps
Lead Product strategy discussions
Roadmap and Backlog management
Identify gaps between current business trends and objectives
Work with partners to define and implement new features and capabilities for Hibu’s Digital products, and to manage integrations with Hibu’s systems
Work with Hibu’s Tech and Operations teams to define and implement new products, features, and capabilities for Hibu’s Digital Products
Work with Hibu’s Marketing, Go To Market and Training teams to leverage data, trends, and insights from across Hibu’s Products and Solutions to arm them and make them more effective

Skills

Product Management

Agile

Scrum

Roadmap Management

Backlog Management

Market Research

Data Analysis

Analytics

Product Strategy

Digital Marketing

Hibu

Digital marketing solutions for local businesses

About Hibu

Hibu provides digital marketing services specifically designed for small to medium-sized local businesses in the United States. The company helps these businesses improve their online presence and attract more customers through tailored marketing solutions. Hibu's services include a proprietary Digital Marketing Platform that automates and integrates various marketing efforts, making it easier for business owners to manage their campaigns without needing extensive marketing knowledge. Unlike many competitors, Hibu focuses on a "Do It For Me" (DIFM) approach, which allows clients to delegate their marketing tasks to Hibu, freeing them to concentrate on their core business activities. The company's goal is to simplify digital marketing for local businesses, ensuring they achieve effective results while saving time and resources.

Cedar Rapids, IowaHeadquarters

1983Year Founded

BUYOUTCompany Stage

Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Flexible Work Hours

Professional Development Budget

Risks

Increased competition from AI-driven platforms may erode Hibu's market share.

Rapid tech evolution requires significant R&D investment to maintain competitiveness.

Economic downturns could reduce SME spending on digital marketing services.

Differentiation

Hibu offers comprehensive 'Do It For Me' digital marketing solutions for local businesses.

Their proprietary platform integrates and automates cross-channel marketing services effectively.

Hibu provides custom, subscription-based marketing packages tailored to client needs and budgets.

Upsides

Hibu's acquisition of RevLocal expands its service offerings and client base.

Recognition as Microsoft Advertising's 2024 Channel Partner boosts Hibu's industry credibility.

Integration of Amazon Ads enhances Hibu's cross-channel advertising capabilities.

Land your dream remote job 3x faster with AI

Try Jobo Free