Hibu

Digital marketing solutions for local businesses

Cedar Rapids, Iowa, United States

About Hibu

Hibu provides digital marketing services specifically designed for small to medium-sized local businesses in the United States. The company helps these businesses improve their online presence and attract more customers through tailored marketing solutions. Hibu's services include a proprietary Digital Marketing Platform that automates and integrates various marketing efforts, making it easier for business owners to manage their campaigns without needing extensive marketing knowledge. Unlike many competitors, Hibu focuses on a "Do It For Me" (DIFM) approach, which allows clients to delegate their marketing tasks to Hibu, freeing them to concentrate on their core business activities. The company's goal is to simplify digital marketing for local businesses, ensuring they achieve effective results while saving time and resources.

Cedar Rapids, IowaHeadquarters
1983Year Founded
BUYOUTCompany Stage
Consulting, Consumer SoftwareIndustries
1,001-5,000Employees

Benefits

Hybrid Work Options
Flexible Work Hours
Professional Development Budget

Risks

Increased competition from AI-driven platforms may erode Hibu's market share.
Rapid tech evolution requires significant R&D investment to maintain competitiveness.
Economic downturns could reduce SME spending on digital marketing services.

Differentiation

Hibu offers comprehensive 'Do It For Me' digital marketing solutions for local businesses.
Their proprietary platform integrates and automates cross-channel marketing services effectively.
Hibu provides custom, subscription-based marketing packages tailored to client needs and budgets.

Upsides

Hibu's acquisition of RevLocal expands its service offerings and client base.
Recognition as Microsoft Advertising's 2024 Channel Partner boosts Hibu's industry credibility.
Integration of Amazon Ads enhances Hibu's cross-channel advertising capabilities.