Senior Designer at Critical Mass

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital Design, AdvertisingIndustries

Requirements

A minimum of 6-10 years’ experience specializing in visual design for the web, mobile and/or app design
High proficiency in the formal elements of design, including typography, layout, balance, proportion, rhythm, emphasis, and unity
Ability to thrive in a challenging, fast-paced, creative workplace and to deliver quality design at a high volume in a tight timeframe
Photoshop expertise, including intelligently organizing files for design iteration, setting up files for web production, and adhering to graphic design standards
Reliable judgment to see when work may be “off track” and initiative to collaborate with others to find solutions
Passion for nurturing relationships, mentoring, and rallying teams to align around a vision
Ability to articulate ideas and be clearly understood by creative, project management and development staff, both in verbal and in written format
Clear communication and presentation skills that speak to both creative and technical audiences
Prototyping ability to convey preferred states, motion, and/or behaviors for interactive concepts
Strong understanding of web development, including HTML, CSS, iOS, and other technologies
Experience with digital creative tools including Sketch, Figma, Principle, Adobe Creative Suite, Powerpoint, and Keynote
Comfortable leading a small team of designers and inspiring positive collaboration with stakeholders
Understanding of brand principles and style guidelines, and appreciation for an exceptional systematic design rationale

Responsibilities

Develop break-through marketing campaigns that incorporate all communications disciplines for new Product Launches
Work closely and collaboratively with both the creative and tech disciplines to create considered and elegant design solutions for our client’s homepage and other additional platforms
Create original designs that align to project goals and overall creative direction, fluid templates and our client high standards
Collaborate with Art Directors, ACDs, and the larger project team to explore concepts and iterate on design layouts. Anticipate and solve for potential design challenges, as well as existing conditions
Prepare for creative reviews by outputting optimized files and presentation materials
Guide ideas to meet both creative and business goals within the project scope
Present persuasively and clearly articulate design rationale for project creative solutions
Consult with technical disciplines to ensure designs work within given limitations, and files are prepared with all necessary information to support the design intent
Review final deliverables with an exacting eye, ensuring that layout, images, and typography are flawless
Continually seek opportunities to refine design thinking and improve workflows

Skills

Visual Design

Web Design

Mobile Design

App Design

Typography

Layout

Photoshop

Brand Principles

Design Systems

Team Leadership

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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