Senior Demand Generation Analyst - Account Based Marketing at Zenoti

Hyderabad, Telangana, India

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Prior work experience of 4+ years in Email Marketing, Account-Based Marketing, Market Research, Data Mining, and MS Excel
Strong interpersonal communication skills with attentive listening, and superior writing
Desire to work in a competitive environment where one’s growth potential is driven by one’s abilities and attitude
General knowledge of the IT Software industry and SaaS Industry, with the capacity to learn and retain knowledge about individual products and business solutions quickly and accurately
Knowledge of Sales Processes and adhering to such established processes & software like Outreach, Salesforce, Jira
Prior experience of leading a small-midsized team to meet targets is mandatory
Experience or an understanding of the beauty wellness industry is a plus
Experience in Email Marketing or Account Based Marketing is a plus
Experience in working for regions like North America, Europe, Africa & IMEA is a plus

Responsibilities

Leading a team of 2-3 Account-Based Marketeers to run 1 to few & 1 to many plays to generate pipeline
Understanding the needs and process pains of relevant Business Decision Makers to identify opportunities where Zenoti's software solution can add long-term value
Identifying potential customers & creating a database with tools like Hunter, Rocketreach, ZoomInfo, etc
Creating compelling email campaigns & liaising with SDRs from across the globe to convert a database of prospects into opportunities
Being the primary expert of Zenoti's product offerings to help answer any initial questions a potential customer may have
Meeting and exceeding monthly and quarterly targets, pipeline generation and activity-based targets

Skills

Zenoti

Cloud-based software for beauty businesses

About Zenoti

Zenoti provides cloud-based software tailored for salons, spas, and med spas, helping over 12,000 businesses across more than 50 countries manage their operations. The software includes tools for appointment scheduling, billing, payments, reporting, analytics, marketing, employee management, and inventory control, all aimed at improving customer experience and automating front desk tasks. Operating on a Software-as-a-Service (SaaS) model, clients pay a subscription fee for access to the software, which is continuously updated without manual installations. Zenoti distinguishes itself by offering modern, touchless interactions like online booking and self-check-in, along with 24/7 support and assistance with data migration for new clients. The company's goal is to enhance the efficiency and customer experience of businesses in the beauty and wellness industry.

Bellevue, WashingtonHeadquarters

2010Year Founded

$322MTotal Funding

SERIES_DCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Parental Leave

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Risks

Emerging competitors in beauty software could threaten Zenoti's market share.

Economic downturns may reduce spending in the beauty and wellness industry.

Data privacy regulations like GDPR pose compliance challenges for Zenoti.

Differentiation

Zenoti offers a comprehensive mobile solution for salons, spas, and med spas.

The platform supports both large chains and small businesses with scalable features.

Zenoti's SaaS model ensures continuous updates and improvements without manual installations.

Upsides

Zenoti's integration of AI-driven personalization enhances user experience and client retention.

The rise of mobile-first strategies aligns with Zenoti's comprehensive mobile solution.

Zenoti's SaaS model benefits from the growing trend of subscription-based revenue streams.

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