Senior Customer Marketing Specialist at Coupa Software

Croatia

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Not SpecifiedCompensation

Senior (5 to 8 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaS, Spend ManagementIndustries

Requirements

3–5+ years in marketing (customer, content, events, or program management) with regional or global exposure
Bachelor’s degree
Strong writing, editing, and storytelling skills suitable for executive audiences, with proven examples of published content or event materials
Proven ability to balance global consistency with regional customization
Success collaborating with cross-functional teams
Highly organized and detail-oriented, capable of managing multiple projects across time zones and thriving in a fast-paced environment
SaaS or technology industry experience strongly preferred
Familiarity with event production, virtual event platforms, and speaker enablement best practices
Based in Poland or Croatia

Responsibilities

Own the EMEA & APJ customer speaker strategy, ensuring regional customer stories and content align with the global brand message while reflecting local market and cultural nuances
Source, manage, and prepare customer speakers for all major external events, including webinars, global tours, and user groups, ensuring speakers are fully briefed and their content is compelling
Collaborate with Product Marketing and Field Marketing to develop high-quality collateral (speaker bios, event recaps, session abstracts)
Partner with Advocacy, Social, and References teams to repurpose content for broader thought leadership and digital channels
Work closely with Sales, Events, and Marketing teams to align speaker sourcing and preparation with regional business priorities and revenue goals
Maintain a centralized calendar for full visibility across regional and global teams
Ensure all customer materials comply strictly with brand, legal, and customer approval requirements
Lead the sourcing, planning, and execution of customer speaker engagements across the EMEA and APJ regions, ensuring local market priorities are elevated while staying aligned with global customer marketing objectives
Write, edit, and curate compelling speaker content from session briefs to post-event success stories, ensuring a consistent and professional brand voice across all channels
Serve as the regional hub for speaking engagements, customer storytelling, and event amplification

Skills

Customer Marketing

Speaker Engagements

Content Writing

Event Planning

Program Management

Strategic Planning

Brand Voice

Storytelling

Regional Strategy

EMEA

APJ

Coupa Software

Cloud-based spend management and procurement solutions

About Coupa Software

Coupa Software provides a cloud-based platform for spend management and procurement solutions. Its suite of tools helps businesses manage their expenditures by integrating procurement, invoicing, and expense management into one system. This integration reduces inefficiencies that occur when these processes are handled separately. Coupa serves a wide range of clients, from large enterprises to mid-sized companies, across various industries. The company operates on a subscription-based model, allowing clients to pay a recurring fee for access to its tools, which can be scaled as needed. Coupa differentiates itself from competitors by offering a user-friendly interface that resembles online shopping, promoting high user adoption and satisfaction. The goal of Coupa Software is to help businesses control costs and improve financial efficiency through its comprehensive platform.

San Mateo, CaliforniaHeadquarters

2006Year Founded

$164.4MTotal Funding

IPOCompany Stage

Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Insurance Package

Family Support

Legal Assistance

Student Loan Assistance

Employee Assistance

Discounts

Risks

Rising AI model costs could impact Coupa's pricing strategy and competitiveness.

Increased competition from AI-integrated procurement solutions may challenge Coupa's market position.

Security and trust in digital payments require continuous enhancements to avoid reputational damage.

Differentiation

Coupa integrates procurement, invoicing, and expense management into a single cloud-based platform.

The company offers a user-friendly interface that mimics online shopping for high adoption rates.

Coupa's robust data set of over $7 trillion in spend enhances decision-making capabilities.

Upsides

AI-driven procurement solutions are gaining traction, enhancing efficiency and decision-making.

Coupa's focus on supply chain visibility earned it a 2024 Top Software & Tech Award.

The shift in procurement to a strategic growth lever aligns with Coupa's comprehensive solutions.

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