Senior Customer & Market Insight Analyst at ActiveCampaign

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, Customer Experience, SaaSIndustries

Requirements

5+ years of hands-on experience in customer insights, market intelligence, or strategy analysis, ideally within a SaaS or marketing technology environment
Demonstrated ability to interpret and synthesize both qualitative and quantitative data into clear, strategic recommendations
Strong understanding of customer sentiment measurement (NPS, CSAT, review data) and various market research methodologies
Familiarity with AI and emerging tech trends in the marketing, data, or automation industries
Proficiency in data insights (using Excel) and visualization tools (e.g., Looker, Enterpret, Clozd, Qualtrics, etc.)
Exceptional communication, data storytelling, and stakeholder management skills

Responsibilities

Maintain a real-time, comprehensive understanding of the marketing, CX, and broader AI technology landscape, tracking direct competitors and adjacent innovators
Analyze emerging technologies and trends, particularly in AI, automation, and data-driven engagement, to anticipate impacts on customer expectations and competitive positioning
Partner with Product Marketing, Product Management, and Strategy to connect external market signals to internal decisions on product positioning, pricing, and roadmap direction
Own end-to-end reporting and analysis of customer sentiment across NPS, CSAT, surveys, reviews, interviews, and community feedback channels
Produce quarterly "Voice of the Market & Customer" reports, integrating sentiment analytics, competitive insights, and forward-looking recommendations for executive audiences
Identify leading indicators of churn, expansion, and advocacy by tracking sentiment and behavioral trends, highlighting how AI usage correlates with key customer outcomes
Integrate data across platforms like Enterpret, Clozd, and Gainsight to create a unified view of the customer and market for continuous strategic reporting

Skills

Customer Insights

Market Analysis

Competitive Intelligence

AI Technologies

Voice of Customer

NPS

CSAT

Sentiment Analysis

Data Analysis

Gainsight

Enterpret

Clozd

ActiveCampaign

Customer experience automation platform for businesses

About ActiveCampaign

ActiveCampaign offers a platform that helps businesses automate and personalize their customer interactions by integrating sales, marketing, and customer service functions. The platform includes tools for email marketing, customer relationship management (CRM), and marketing automation, along with pre-built automation templates for quick setup. ActiveCampaign stands out from competitors by focusing on a wide range of industries and providing tailored automation solutions. The company's goal is to enhance customer engagement and support business growth through effective automation.

Chicago, IllinoisHeadquarters

2003Year Founded

$350.2MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Mental Health Support

Professional Development Budget

Home Office Stipend

Sabbatical Leave

Risks

Increased competition from Mailchimp and Constant Contact may pressure pricing.

Integration with OneSignal raises potential data privacy concerns.

Expansion into new markets like Poland requires significant investment and resource management.

Differentiation

ActiveCampaign offers 800+ pre-built automation for diverse business needs.

The platform integrates sales, marketing, and customer service for seamless customer interactions.

ActiveCampaign HQ provides tailored solutions for franchise and multi-location businesses.

Upsides

Integration with OneSignal enhances push notification capabilities for better customer engagement.

New executive team members bring proven martech experience, driving strategic growth.

Expansion into Krakow taps into local technical expertise, strengthening global operations.

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