Senior Copywriter at RAPP

Detroit, Michigan, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AdvertisingIndustries

Requirements

Strong conceptual thinking
Exceptional writing skills
Ability to lead projects from ideation through execution
Thoughtfully question briefs and refine objectives with understanding of client’s needs (Comprehension)
Lead brainstorming sessions and inspire fresh, unexpected ideas while maintaining inclusivity (Ideation)
Consistently deliver polished, engaging copy aligning with brand voice and campaign goals (Craft & Execution)
Develop multiple creative solutions and refine work to exceed expectations (Iteration & Elevation)
Manage workflow effectively while mentoring junior writers (Directing & Managing)
Confidently present ideas and copy to teams and clients, articulating rationale (Storytelling & Selling)
Approach challenges with strategic mindset to drive business results (Business Contribution)

Responsibilities

Write engaging, impactful copy for a variety of platforms, including digital, social, print, email, and more
Lead the development of concepts and messaging that align with client objectives and resonate with target audiences
Adapt tone and voice to reflect diverse brand guidelines and campaign goals
Collaborate with art directors, designers, and strategists to ensure cohesive and effective creative solutions
Mentor junior copywriters, providing constructive feedback to develop their skills and confidence
Present work clearly and persuasively to internal teams and clients, incorporating feedback to refine the final product
Stay current with writing and marketing trends, applying them to enhance creative output
Manage multiple projects simultaneously, balancing deadlines and priorities without compromising quality

Skills

Key technologies and capabilities for this role

CopywritingConceptual ThinkingIdeationBrainstormingCreative WritingProject LeadershipMentoringCollaboration

Questions & Answers

Common questions about this position

What key skills are required for the Senior Copywriter role?

The role requires strong conceptual thinking, exceptional writing skills, and the ability to lead projects from ideation through execution, along with competencies in comprehension, ideation, craft & execution, iteration & elevation, directing & managing, storytelling & selling, and business contribution.

What are the main responsibilities of a Senior Copywriter at RAPP?

Responsibilities include writing engaging copy for various platforms like digital, social, print, and email; leading concept and messaging development; adapting tone to brand guidelines; and collaborating with teams.

What is the company culture like at RAPP?

RAPP fosters an inclusive workplace that emphasizes personal well-being, champions individuality in marketing solutions and the workplace, and features fearless superconnectors across creative, tech, strategy, and data teams globally.

Is this Senior Copywriter position remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for the Senior Copywriter role?

This information is not specified in the job description.

RAPP

Precision marketing agency using data-driven strategies

About RAPP

RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.

New York City, New YorkHeadquarters

1965Year Founded

$1.3MTotal Funding

SEEDCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees

Senior Copywriter at RAPP

Requirements

Responsibilities

Skills

Questions & Answers

RAPP

About RAPP

Risks

Loss of key personnel may disrupt strategic initiatives.

New creative leadership could impact client satisfaction if misaligned.

Resource diversion to internal initiatives may affect client service delivery.

Differentiation

RAPP leverages data and technology for personalized marketing experiences.

RAPP is part of Omnicom Group, enhancing its global reach and resources.

RAPP combines creative strategies with data analytics for effective customer engagement.

Upsides

AI-driven personalization enhances RAPP's targeted customer experiences.

Privacy-centric data tools align with RAPP's data-driven marketing approach.

Programmatic advertising complements RAPP's precision marketing model.

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