Senior Content Marketing Manager at Contentful

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, Digital ExperienceIndustries

Requirements

8+ years of content and creative marketing experience with a strong portfolio of storytelling, campaigns, and thought leadership
Proven ability to create provocative, insight-driven narratives that elevate brand perception
Deep understanding of creative strategy, messaging, and emotional storytelling in B2B SaaS (ideally DXP or similar category)
Demonstrated success in collaborating across brand, design, comms, and events to deliver integrated awareness campaigns
Comfort working at both conceptual and executional levels — from ideation to scripting, writing, and production
Strong creative instincts and editorial judgment; able to identify what’s genuinely fresh, resonant, and newsworthy
Passion for experimentation — unafraid to test formats, styles, and creative risk-taking to break through the noise
Highly collaborative, self-driven, and confident presenting ideas to senior stakeholders
Exceptionally clear point of view – bring it to every project, every meeting. Even when you have gaps in information, have a rationale and ideas on how to move forward

Responsibilities

Develop and lead creative content that inspires, educates, and elevates awareness of Contentful’s brand and vision
Create, commission, and curate campaigns that don’t just tell our story — they make it impossible to ignore
Concept, write, and collaborate on bold brand and awareness campaigns that challenge convention and start conversations
Concept, write, and collaborate on explainer and campaign videos that make complex ideas feel bold and human
Concept, write, and collaborate on thought leadership reports, data stories, and trend pieces that position Contentful at the forefront of digital experience innovation
Concept, write, and collaborate on social storytelling and short-form content that builds brand relevance and reach
Concept, write, and collaborate on promotional copy and campaign assets that ensure every idea is amplified across channels
Partner with Creative and Design teams to develop big, creative ads, emails, and landing pages that cut through the noise and bring our brand to life
Consult with Events teams to bring event digital experiences to life — reviewing event pages, emails, and promotional touchpoints to ensure they inspire engagement and convert
Translate strategic insights into creative briefs and narratives that inspire designers, writers, and producers
Measure and optimize content for reach, engagement, and brand lift — not just clicks
Repurpose and remix top-performing content across formats to maximize impact and longevity

Skills

Content Marketing

TOFU Content

Creative Strategy

Campaign Development

Explainer Videos

Thought Leadership

Social Storytelling

Promotional Copy

Content Optimization

Creative Briefs

Brand Campaigns

Data Stories

Contentful

Digital content management platform for businesses

About Contentful

Contentful offers a platform for digital content management that enables businesses to create, manage, and deliver content without coding. Its content management system (CMS) is designed for teams to streamline their content production and maintain a consistent experience across various brands and channels. Unlike competitors, Contentful operates on a freemium model, providing free access to basic features while charging for advanced capabilities. The company's goal is to empower businesses to effectively manage their digital content at scale.

Berlin, GermanyHeadquarters

2013Year Founded

$324.4MTotal Funding

SERIES_FCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Stock Options

Fertility Treatment Support

Unlimited Paid Time Off

Parental Leave

Professional Development Budget

Wellness Program

Phone/Internet Stipend

Home Office Stipend

Risks

Emerging CMS platforms with lower costs threaten Contentful's market share.

Integration challenges from the Ninetailed acquisition could disrupt operations.

The freemium model may limit revenue growth if users don't convert to paid plans.

Differentiation

Contentful offers a composable content platform for digital-first businesses.

The platform integrates seamlessly with hundreds of tools through open APIs.

Contentful's CMS allows content management without needing to write code.

Upsides

Contentful's acquisition of Ninetailed enhances its AI-driven content personalization capabilities.

Partnerships with Vercel and SAP expand Contentful's integration and market reach.

The rise of generative AI tools presents opportunities for Contentful's platform enhancement.

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