Senior Content Marketing Manager at Fidelity Investments

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, FinTech, MarketingIndustries

Requirements

6-10+ years of experience in content strategy, content marketing, or technology writing, ideally within B2B SaaS
Exceptional writing, editing, and proofreading skills with a strong attention to detail
Experience designing content journeys that support acquisition, onboarding, and retention
Proficiency with CMS platforms, marketing automation tools, and analytics dashboards
Strong understanding of buyer behavior and digital content consumption
Excellent communication, collaboration, and project management skills
Bachelor’s degree or equivalent experience required. Marketing or business-related field is a plus
Preferred Qualifications
Experience with personalization engines or content experience platforms
Background in fintech, data, AI, or cybersecurity
Familiarity with ABM and lifecycle marketing strategies

Responsibilities

Design, optimize, and orchestrate the entire journey a user has with Saifr’s content—from discovery to engagement to conversion
Design and manage the content architecture and how content is structured, surfaced, and navigated across platforms (e.g., website, email, events, social, etc)
Map content to buyer journeys, ensuring relevance and continuity across lifecycle stages
Develop frameworks for content personalization, modularity, and reuse
Write, edit, and proofread a wide range of content assets including blogs, whitepapers, case studies, solution briefs, landing pages, and email copy
Ensure all content is clear, compelling, grammatically accurate, and aligned with brand voice and tone
Manage external vendors and internal contributors to scale content production and experience design
Create and optimize content experiences that highlight industry challenges, customer pain points, and how our solutions address them
Collaborate with internal subject matter experts to surface insights and build credibility through thought leadership
Partner with the Senior Manager of Demand Generation to align content experiences with campaign strategy and funnel goals
Support integrated campaigns with tailored landing pages, nurture flows, and conversion-optimized assets
Use behavioral data and performance metrics to refine content journeys and improve engagement
Develop and maintain sales enablement materials such as pitch decks, one-pagers, FAQs, and objection-handling guides
Ensure sales content is aligned with messaging strategy and updated to reflect product evolution and market feedback
Partner with sales and customer success teams to identify content gaps and opportunities
Monitor content engagement, flow, and conversion metrics using tools like Google Analytics, HubSpot, and CMS platforms
Run A/B tests and leverage insights to improve UX, messaging, and content delivery
Implement GEO/AIO, SEO and accessibility best practices across all content touchpoints

Skills

Content Marketing

Content Strategy

Content Architecture

Content Personalization

Copywriting

Editing

Proofreading

Demand Generation

Buyer Journey Mapping

Thought Leadership

Vendor Management

Fidelity Investments

Investment management and financial services provider

About Fidelity Investments

Fidelity Investments offers a range of financial services and tools designed to help individuals manage their investments and stay informed about the markets. Their products include mobile applications and market monitoring tools that provide users with real-time market quotes, news, and trading capabilities. For example, the Fidelity Market Monitor for Glass delivers daily market quotes directly to Google Glass, while the Fidelity app for Windows Phone 8 allows users to access news and trading tools on their mobile devices. Additionally, features like the Watch List Visualization for iPad help users track stock price changes over time using a heatmap. What sets Fidelity apart from its competitors is its focus on integrating new technologies and user-friendly interfaces to enhance the investment experience. The goal of Fidelity Investments is to empower individuals with the information and tools they need to make informed financial decisions.

Boston, MassachusettsHeadquarters

1946Year Founded

$120,238.8MTotal Funding

DEBT_FINANCINGCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Health Insurance

Mental Health Support

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Parental Leave

Student Loan Assistance

Tuition Reimbursement

Risks

Loss of key personnel like Gita Bal may impact Fidelity's research capabilities.

Increased competition from Vanguard's new division could draw clients away from Fidelity.

Potential reputational risk from Bitcoin ETF outflows could affect Fidelity's offerings.

Differentiation

Fidelity Labs offers innovative beta products like Market Monitor for Google Glass.

Fidelity's mobile solutions are available on multiple platforms, including Windows Phone and iPad.

Fidelity's Open Limit Order Visualization provides unique insights into order execution proximity.

Upsides

Increased adoption of wearable tech could boost Fidelity's mobile solutions.

Growing interest in Bitcoin ETFs suggests expansion in Fidelity's digital asset offerings.

Rise of AI could benefit Fidelity's data analytics and AI-driven investment strategies.

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