Passion for the style, grooming & fitness industry and e-commerce landscape
Deep understanding of storytelling across multiple platforms and formats to reach and engage the target audience
Strong executive presence to influence decisions and achieve buy-in on strategies
Ability to synthesize insights from data sources, purchasing data, consumer trends, and competitive analysis to inform content and monetization strategies
Best in class execution skills
Responsibilities
Act as business owner for commerce revenue for GQ
Create a unique commerce proposition and strategy, reinforcing GQ’s service offering as a global style, grooming & fitness planning destination
Identify long-term strategic growth opportunities across 3, 4, and 5-year periods
Benchmark brand versus direct competitors and style, grooming & fitness content
Work closely with broader revenue organization to identify strategic partnership opportunities to drive total Condé Nast revenue across style, grooming & fitness categories
Evaluate and recommend e-commerce investments; lead development of business cases and plans
Own brand-aligned category, curation, and merchandise strategy with pricing architecture across style, grooming & fitness verticals to deliver quality experience
Collaborate with data, analytics, and product functions to identify initiatives driving future revenue growth
Collaborate with cross-functional experts to maximize go-to-market commerce activity (newsletter, social media, paid campaigns, events, emerging channels)
Synthesize insights from data sources to inform future content and monetization strategies
Manage a growing, high-performing team and build dynamic working culture reflecting Condé Nast values
Develop strong cross-functional relationships across Condé Nast organization
Accountable for content strategies, editorial production, product testing, and overall editorial voice, tone, and quality
Strategize, plan, and ensure timely execution of weekly, seasonal, and tentpole content calendar leveraging SEO and business insights
Synthesize purchasing data, consumer trends, and competitive analysis for strategic editorial decisions driving commerce KPIs
Work closely with editorial, advertising, engineering, video, and design teams to push commerce initiatives
Manage P&L including revenue and personnel costs
Recommend effective processes and procedures to improve workflow and results