Senior Business Director, White Spaces-Global Energy-Jordan at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, Sports Marketing, Fashion, BasketballIndustries

Requirements

Curious, connected, and an active participant in various subculture communities
Ability to see unique opportunities to take risks, expand perception, celebrate brand values, accelerate the business, and advance sport culture through intersections with cultural influencers
Innovative mindset with the ability to think outside the box and drive new ideas from inception to reality
Experience producing outputs that have ‘Never Been Done Before’ within the industry
Ability to blend ideas with counterparts across functions and all Jordan Sports (Streetwear, Basketball, American Football, Golf, Training, Global Football, Baseball, etc.)
Functional expertise to execute Seasonal Concepts that blur the lines of Streetwear, Sport, and New Cultural Spaces for Jordan Brand
Ability to authentically represent the Jordan Brand’s history and future in key communities and external partnerships
Consistently collaborative and open to the opinions and expertise of others
Leadership skills to set the vision, inspire the team, create strategy, run the process, and drive the business

Responsibilities

Obsess over connection with consumers who thrive in cultural alchemy, taking risks that reflect the mindset of today’s youth, shift the industry, and change the world
Identify and declare consumer-led concepts that solve problems consumers care about
Lead a cross-functional team inclusive of Geos to create the plan
Align global, sport, and geo teams against the strategy and concepts
Be an energy giver by leading the right way
Consistently communicate the clear global vision and strategy to achieve Brand objectives
Provide platforms for teams to do their best work, including weekly staff meetings, business meetings, and bi-annual team offsites
Establish and track clear seasonal objectives, aligned to vision and strategy
Partner with Sport (Category) and Geography leaders on key insights and learnings
Hold yourself and others accountable to execute the best plan possible
Be a leader for the Brand, internally and externally, every day
Focus on White Spaces segment of the Jordan Energy Offense, obsessing over strategic and seasonal work to drive relevance in new spaces and communities

Skills

Brand Strategy

Sports Marketing

Product Branding

Cultural Innovation

Consumer Insights

Partnership Management

Subculture Engagement

Business Development

Creative Direction

Cross-Functional Collaboration

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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