Email Marketing Manager
VersapaySalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Precision MarketingIndustries
Requirements
- Bachelor’s Degree or equivalent experience
- 5-8 years project management experience
- Agency experience preferred
- Email and direct mail experience required
- Database and customer segmentation experience required
- Data file layout and data feed knowledge and experience required
- Email marketing platform experience preferred (understanding of segmentation, automation, personalization)
- Email testing experience required
- Ability to manage multiple projects at one time
- Proven track record and experience in people collaboration (inferred from truncated description)
Responsibilities
- Requirement gathering: Collect and document business requirements from stakeholders
- Collect technical requirements: Identify integration with CRM, personalization needs, tracking, and automation
- Documentation: Create detailed, accurate, and thorough documents including Adobe email campaign specifications, seed lists, and test scenarios required for each simple to complex email campaign. Develop business logic as it pertains to audience segmentation which aligns with email and direct mail creative needs. Identify audience segmentation and guide team and client on data needs for dynamic email content
- Testing and validation: Assist in agency quality testing to ensure solutions meet business needs and align to provided specifications. Ensure all requirements (personalization, dynamic content, links, tracking, data) are implemented as specified. Validate business logic and serve as liaison with any partner email deployment vendor
- Process Mapping and Analysis: Identify inefficiencies or bottlenecks in the existing workflow. Propose improved processes for email development
- Mitigate Risks: Collaborate with cross-functional teams to solution and problem-solve as issues arise. Escalate as necessary to ensure integrity of client expectations and internal capabilities
- Meeting Leadership: Lead effective and efficient meetings through preparation, clear direction, and detailed meeting agenda
- Process and Quality: Champion agency process and quality work
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the location for this Senior Business Analyst role?
The position is based in RAPP Detroit.
What salary or compensation does this role offer?
This information is not specified in the job description.
What key skills are required for the Senior Business Analyst position?
Key skills include requirement gathering and documentation, experience with email campaigns and audience segmentation, collaboration with stakeholders and technical teams, and quality assurance testing.
What is the company culture like at RAPP?
RAPP fosters an inclusive workplace that emphasizes personal well-being, champions individuality, and values precision, empathy, creativity, technology, and data in a collaborative global team environment.
What makes a strong candidate for this Senior Business Analyst role?
Strong candidates have experience bridging business stakeholders and development teams, particularly in email campaigns, with skills in requirement gathering, detailed documentation, testing, and being creative, organized, collaborative, and solution-oriented.
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
Related Jobs
RemoteRemoteDigital Marketing Animator
Boston DynamicsSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteMarketing Analyst
Republic ServicesSalary not specified
RemoteBusiness Systems Analyst
Angle Health$75,000 - $95,000/year
- Full Time
- Mid-level (3 to 4 years)
RemoteHead of Global Integrated Campaigns
UserTestingSalary not specified
RemotePrompt and Campaign Manager
BlinkistSalary not specified
- Full Time
- Junior (1 to 2 years)
RemoteSenior Marketing Operations Analyst
Imprint$120,000 - $150,000/year
- Full Time
- Senior (5 to 8 years)