Senior, Brand Planning & Operations APLA at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, Consumer GoodsIndustries

Requirements

Bachelor’s degree in Marketing or related field (or suitable combination of education, experience, and training)
Minimum of 3 years directly relevant work experience in brand marketing, planning, operations, or strategic roles—preferably in a global, matrixed organization
Experience supporting seasonal marketing workflows, go-to-market planning, and consumer-led brand strategy
Ability to help build and maintain operational systems, tools, and processes
Strong project/portfolio management, resource planning, and budget oversight skills
Excellent communicator and collaborative team player
Forward-thinking, solutions-oriented, and entrepreneurial mindset
Proficiency with planning and collaboration tools (e.g., Airtable, Smartsheet, Box, Tableau)
Passion for sport, culture, and the Nike brand

Responsibilities

Support Seasonal Marketing Processes: Coordinate and maintain the core seasonal marketing process for APLA, ensuring key gates, dates, milestones, and multi-season views are clear and accessible
Facilitate Leadership Forums: Organize and manage weekly APLA brand leadership review forums, supporting effective communication and follow-through
Partner to Build Tools: Collaborate with cross-functional teams (Planning & Ops, Brand, Digital, Retail, Creative, Media) to develop and refine operational tools and systems that empower brand management teams
Streamline Communication: Help facilitate information flow across Geo and Territory brand teams for seamless execution and alignment
Enable Strategy Activation: Support the implementation of critical strategies into team ways of working and marketing plans, ensuring teams are set up for success

Skills

Brand Planning

Marketing Operations

Process Orchestration

Cross-Functional Collaboration

Leadership Forums

Operational Tools

Strategy Activation

Communication Facilitation

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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