[Remote] Principal Brand Designer at MetaLab

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Design, TechnologyIndustries

Requirements

7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities that live in digital environments
Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials
Strong presentation skills—you can confidently articulate design rationale to large stakeholder groups
Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback
Proficiency in Figma, Illustrator, Photoshop, and a deep understanding of brand documentation and systematization
A passion for storytelling and the ability to create narratives that drive brand engagement
Comfortable leading workshops, brand exercises, and sprints with both internal and external teams
A deep understanding of product design principles and how brand design integrates with digital experiences
Located within PST to BRT time zones (open to remote)

Responsibilities

Lead the brand design process from concept to execution, setting the creative and strategic vision for brands
Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses
Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process
Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences
Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients
Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams
Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences
Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process

Skills

Key technologies and capabilities for this role

Brand DesignBrand IdentityDesign SystemsMotion Design3D DesignInteractive DesignVisual StorytellingBrand StrategyProduct DesignCreative DirectionClient PresentationDesign Leadership

Questions & Answers

Common questions about this position

Is this role open to remote workers?

Yes, the role is open to remote candidates located within PST to BRT time zones.

What experience level is required for this position?

The role requires 7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities in digital environments.

What key skills are needed for the Principal Brand Designer role?

Required skills include proficiency in Figma, Illustrator, and Photoshop; strong presentation skills; expertise in translating brand strategy into visual identities and design systems; and experience in collaborative, iterative environments.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Principal Brand Designer position?

A strong candidate has 7+ years in brand design with a digital-focused portfolio, expertise in visual identities and design systems, strong presentation and collaboration skills, proficiency in Figma/Illustrator/Photoshop, and experience leading workshops and integrating brand with product design.

MetaLab

Designs and develops digital products

About MetaLab

MetaLab creates digital products for leading companies by offering design and development services. Their process starts with understanding the client's needs, followed by user experience design, and culminates in the launch of the final product. Unlike many competitors, MetaLab focuses on both startups and established enterprises, ensuring that their solutions are tailored to a wide range of clients. The goal of MetaLab is to deliver high-quality, user-centric products that contribute to the success of their clients.

Victoria, CanadaHeadquarters

2006Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, DesignIndustries

201-500Employees

Benefits

Remote Work Options

Risks

AI-driven design tools may reduce demand for traditional design services offered by MetaLab.

No-code platforms could decrease the need for MetaLab's professional design and development services.

Economic downturns may lead to reduced spending on MetaLab's external design services.

Differentiation

MetaLab has a proven track record with high-profile clients like Slack and Google.

The company offers end-to-end design and development services, ensuring comprehensive project execution.

MetaLab specializes in user-centric solutions, enhancing user experience and driving business success.

Upsides

Rising demand for remote collaboration tools boosts need for MetaLab's intuitive interfaces.

AI-driven design tools offer MetaLab opportunities to enhance creativity and streamline workflows.

Focus on accessibility in digital products increases demand for MetaLab's inclusive design offerings.

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