Senior B2B Event Manager (all genders) at Zalando

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Fashion, Retail, TechnologyIndustries

Requirements

5+ years of hands-on experience as an Event Manager

Responsibilities

Own the ABM Events Strategy: develop, own, and execute the overarching events strategy focused on Enterprise and high-potential customer GTM motions; define the annual events calendar, manage the budget, and establish standardized processes for execution and performance tracking
Master Vendor & Agency Management: select and manage a premium event agency partner, translate ZEOS’s commercial goals into detailed strategic briefs, and serve as the final decision-maker on all logistical and creative aspects to ensure premium, on-brand experiences
Lead Stakeholder & Leadership Alignment: act as the bridge between Sales, Product Marketing, and Leadership; manage internal preparations, lead pre-event briefings, secure leadership participation, and work closely with sales to identify and engage target accounts
Drive Ecosystem Partner Engagement: collaborate with the Partnerships team to build a strong event roadmap with key ecosystem partners; pitch ZEOS speakers and content for partner events and coordinate co-marketing efforts for joint initiatives
Manage Performance & Swag Strategy: define event KPIs, analyze and report on performance against commercial goals; own the end-to-end swag strategy and production process

Skills

Key technologies and capabilities for this role

Event ManagementAccount-Based MarketingABMB2B EventsStrategic PlanningC-level EngagementRevenue Growth

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What are the key responsibilities for this Senior B2B Event Manager role?

The role involves owning the ABM events strategy by developing and executing it, defining the annual calendar, managing budget and processes, and mastering vendor and agency management by selecting partners and creating strategic briefs.

What is the company culture like at Zalando and ZEOS?

ZEOS is a small unit within Zalando that acts fast with the backup of a leading platform, emphasizing diversity, inclusion by design, and reducing bias in hiring to fuel innovation and creativity.

What makes a strong candidate for this role?

A strong candidate is strategic, creative, passionate about premium personalized events for C-level executives, and able to build a high-impact events program that drives revenue—even if they don't meet every requirement, they are encouraged to apply.

Zalando

European online fashion retail marketplace

About Zalando

Zalando operates as a major e-commerce platform in Europe, focusing on fashion and lifestyle products. It allows customers to shop for a wide variety of clothing, shoes, and accessories from both established and emerging brands through its website and mobile app. The platform generates revenue by selling products directly to consumers and earning commissions from third-party sellers who list their items on Zalando. A key feature of Zalando is its commitment to providing a smooth shopping experience, which includes free delivery and returns, a large selection of products, and personalized recommendations. Zalando Plus, a premium membership program, offers additional benefits like faster shipping and exclusive deals. The company distinguishes itself from competitors by investing in technology and logistics to enhance customer satisfaction and streamline operations.

Berlin, GermanyHeadquarters

2008Year Founded

$149.8MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Hybrid Work Options

Company Equity

Professional Development Budget

Visa Support

Wellness Program

Risks

Acquisition of About You may strain financial resources and affect profitability.

Virtual Fitting Room may face technological challenges and user adoption issues.

Competition from Vestiaire Collective's AI advancements could threaten Zalando's market position.

Differentiation

Zalando offers a seamless shopping experience with free delivery and returns.

The company invests heavily in technology for efficient operations and customer satisfaction.

Zalando's wide selection includes both well-known and emerging fashion brands.

Upsides

Acquisition of About You could expand market share in European fashion e-commerce.

Virtual Fitting Room may reduce return rates and improve customer satisfaction.

Zalando Partner platform could enhance third-party seller experience and increase commission revenue.

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