[Remote] Senior Associate, MSO Marketing at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Senior CareIndustries

Requirements

Bachelor’s degree or higher in Marketing, Business, Communications, or related field
5+ years of experience in marketing, with a focus on regional or field marketing strategy
Strong analytical skills and experience using data to inform decisions
Proven experience in developing and executing marketing strategy
Excellent communication, project management, and organizational skills
Preferred Qualifications
Experience in healthcare, senior services, or multi-site operations
Familiarity with regional marketing dynamics and community engagement strategies
Experience supporting agency relationships and local media planning
Ability to adapt messaging across diverse cultural and geographic audiences

Responsibilities

Support the development of comprehensive and scalable resources aimed at empowering affiliate partners with tools to grow their practices independently
Oversee the implementation of strategic initiatives, ensuring efficient and effective execution, and adjusting based on performance data and stakeholder feedback
Use data and insights to evaluate full-funnel marketing impact, inform future strategy, including forecasting, budget management, and performance optimization
Leverage advanced analytics, market research, and predictive modeling to uncover emerging opportunities and risks across markets
Translate complex data into clear, actionable insights that guide enterprise-level decision making and long-term growth strategies
Champion a test & learn culture that empowers the execution team to experiment, refine, and scale approaches with evidence-driven outcomes
Collaborate cross-functionally with enterprise marketing, clinical, and sales teams to ensure alignment and maximize impact
Serve as the key relationship owner to senior business leaders, driving value through partnership, strategic planning, thoughtful stakeholder engagement, and insightful performance analysis
Build strong partnerships with market and operational leaders to ensure marketing strategies are grounded in local priorities

Skills

Marketing Strategy

Data Analytics

Market Research

Predictive Modeling

Budget Management

Performance Optimization

Stakeholder Management

Cross-Functional Collaboration

Test and Learn

Strategic Planning

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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