Senior Associate, Marketing Data Scientist, Mktg Analytics Capabilities at Humana

Louisville, Kentucky, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, InsuranceIndustries

Requirements

Bachelor’s degree in Marketing, Information Systems, or a related field
4+ years of experience in marketing analytics, data platforms, or business intelligence roles
Hands-on experience implementing or managing Media Mix Modeling (MMM) or Commercial Mix Modeling (CMM) solutions
Experience selecting, onboarding, and managing third-party vendors for marketing analytics solutions such as identity resolution, audience segmentation, and data enrichment, with a strong understanding of capabilities evaluation, integration planning, and ongoing performance oversight
Strong understanding of marketing attribution methodologies, including multi-touch attribution and predictive modeling
Minimum of 2 years of experience in communication and stakeholder engagement, with a proven ability to drive cross-functional alignment and successfully implement new processes
Preferred Qualifications
Experience working with identity resolution platforms such as LiveRamp, Neustar, or similar vendors, including integration, data onboarding, and match rate optimization
Familiarity with the Adobe Experience Cloud ecosystem, including tools like Adobe Analytics, Adobe Audience Manager, and Adobe Campaign
Experience supporting or implementing marketing data infrastructure within cloud environments (e.g., Snowflake, Azure, AWS)
Exposure to healthcare or insurance environments
Knowledge of HIPAA and data privacy standards
Experience with cloud platforms and marketing analytics environments
Exposure to data governance and compliance frameworks

Responsibilities

Lead the implementation and optimization of advanced analytics tools such as Media Mix Modeling (MMM) and other solutions to support strategic marketing performance measurement (e.g. multi-touch attribution)
Establish and manage relationships with third-party partners for solutions including identity resolution, audience segmentation, and data enrichment
Collaborate with internal data scientists and marketing analytics peers to enable robust methodologies such as multi-touch attribution and predictive modeling
Drive adoption and governance of marketing analytics platforms, ensuring tools are well-documented, scalable, and aligned with business needs
Support continuous improvement of the analytics ecosystem by identifying gaps, recommending enhancements, and promoting best practices across teams
Serve as a subject matter expert on marketing analytics capabilities, providing guidance and training to stakeholders to maximize tool effectiveness and insight generation

Skills

Media Mix Modeling

MMM

Multi-Touch Attribution

Identity Resolution

Audience Segmentation

Data Enrichment

Predictive Modeling

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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