[Remote] Senior Associate, Marketing Data Manager at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree in information systems, Data Science, Business Administration, or a related field — or 7+ years of relevant experience in lieu of a degree
3–5 years of experience in data management, data stewardship, or analytics
Strong understanding of data quality principles, including experience implementing preventive and detective controls
3+ years experience in SQL and proficient working in relational databases or cloud data platforms (e.g., Oracle, Databricks)
Experience documenting metadata and managing data lineage for marketing campaigns or analytics use cases
Ability to collaborate effectively in cross-functional teams, including marketing pods, data engineering, and analytics
Strong problem-solving skills with a proactive mindset and attention to detail
Experience supporting campaign tracking, audience logic definition, and journey testing
Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders

Responsibilities

Serve as a Data Steward for marketing data products, including daily monitoring and metric generation to assess and improve data quality
Establish and maintain both preventive and detective data quality controls to ensure accuracy, consistency, and reliability across data assets
Actively participate in cross-functional marketing pods to support campaign planning, execution, and measurement through data expertise
Define and manage metadata for new marketing campaigns, ensuring proper documentation and alignment with analytics requirements
Ensure campaigns are trackable by validating that data flows seamlessly from campaign setup through to analytics and reporting systems
Act as a subject matter expert on available data sources, guiding pod teams on how to effectively leverage data for targeting, personalization, and performance insights
Conduct data assessments to identify gaps in available data and collaborate with data design and product owners to address unmet needs
Partner with pod teams to define audience logic and translate requirements into actionable specifications for audience selection teams
Support campaign and journey testing efforts by validating data capture, audience logic, and downstream analytics readiness
Use your skills to make an impact

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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