3-4 years of experience in an analytics-focused role
Proficiency with analytics tools such as Google Analytics or Adobe Analytics
Strong Excel / Google Sheets skills
Intermediate knowledge of SQL
Experience preparing analytics-focused presentations and providing actionable insights
Experience working across different departments and for multiple stakeholders
Knowledge of the technology news landscape and current events
Strong quantitative skillset and understanding of WIRED and digital news media
Comfortable working collaboratively across different departments and in a fast-paced environment
Responsibilities
Analyze content performance and deepen WIRED’s understanding of reader behavior as it relates to the website’s growth, reader engagement, subscriptions, and affiliate revenue
Work with stakeholders to report on and optimize content performance across multiple platforms, including search, social, and newsletters
Prepare and automate existing weekly and monthly content reports
Create content performance dashboards and suggest improvements in reporting
Field ad hoc data requests from the audience development, editorial, product, and consumer marketing teams
Conduct analyses for tests of new editorial and product features
QA analytics implementation
Provide in-depth analyses of WIRED editorial content, platform performance, and website features
Build robust reports using SQL and Excel and maintain data integrity