Senior Analyst, Consumer Insights at Nielsen

Kowloon, Hong Kong

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

NoVisa

Market Research, Consumer IntelligenceIndustries

Requirements

University graduate from any discipline
Excellent analytical, communication, and coordination skills
Minimum 2 years of experience within market research industry
Proactive and strive for excellence and a good team player
Proficient in Microsoft Excel & PowerPoint
Good client service skills and able to communicate and write effectively in English, Cantonese and Mandarin
Cantonese-speaking is a must
Applicant might hold a valid work visa in Hong Kong

Responsibilities

Maintaining and building an accurate, complete, up-to-date understanding of the market with insightful data and intelligence
Accountable for analyses, charting and performing quality checks for analytic reports
Assisting in developing analytical solutions, consumer insight recommendation and developing questionnaires aligned with client goals and needs
Assisting in preparation of proposals and credential presentations
Ensuring timely and quality deliverables and services to clients
Providing administrative and operational support in research projects
Collaborating with the various internal teams for research projects
Managing research projects from start to finish; supporting the Senior Manager on research design, analysis, reporting through to presenting findings to clients

Skills

Key technologies and capabilities for this role

Market ResearchData AnalysisExcelPowerPointAnalytical ReportingConsumer InsightsQuestionnaire DesignClient CommunicationProject ManagementEnglishCantoneseMandarin

Questions & Answers

Common questions about this position

Is this role remote or on-site?

The position is on-site.

What are the key qualifications for this Senior Analyst role?

Candidates need a university degree from any discipline, minimum 2 years of market research experience, excellent analytical, communication, and coordination skills, proficiency in Microsoft Excel & PowerPoint, and fluency in English, Cantonese, and Mandarin. Cantonese-speaking is a must, and applicants should hold a valid work visa in Hong Kong.

What benefits does NIQ offer?

Benefits include a flexible working environment, volunteer time off, LinkedIn Learning, and an Employee-Assistance-Program (EAP).

What is the company culture like at NIQ?

NIQ fosters an inclusive workplace with a commitment to Diversity, Equity, and Inclusion, valuing a wide range of perspectives to drive innovation and excellence.

What makes a strong candidate for this position?

Strong candidates are proactive team players who strive for excellence, have good client service skills, at least 2 years of market research experience, and are fluent in Cantonese with proficiency in English and Mandarin.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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