Publisher Development Manager (CTV Supply Focus)
NewsweekSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, AdTechIndustries
Requirements
- 5 - 7 years of Account Management, Customer Success, or analytical work experience with programmatic publisher, yield optimization, or programmatic ad tech
- Natural curiosity and strong understanding of the ad tech and programmatic industry
- Strong communicator with a history of building relationships with clients
- Strong problem solving and analytical mindset to diagnose issues and make informed recommendations for improvement
- Advanced knowledge of Excel; high proficiency in PowerPoint
- BA / BS degree, or combination of equivalent work experience, training and education
Responsibilities
- Partner with BD Sales lead to own a book of top 200 publishers and responsible for overall performance and revenue forecast
- Drive publisher revenue growth through new direct supply integrations, yield optimization, and upsell strategic products including pub sourced PMPs
- Identify, troubleshoot, and solve performance anomalies with the Solution Architect team
- Cultivate and maintain relationships with both day to day contacts and senior level execs at publishers
- Maintain a deep understanding of assigned publisher’s strategy, goals, and OpenX’s stack ranking to communicate to Exec and Product team in monthly updates
- Own QBRs, strategy meetings, and quarterly client entertainment
- Be an expert in OpenX publisher platform, analytics and reporting tools, and overall product suite
- Partner with Buyer Development team to support them in PMP proposals and inventory packaging opportunities
- Identify market and product opportunities and provide a constant stream of feedback to management and product teams
- Keep up to date with recent market and industry trends
- Support and share know-how with other team members in order to reach business goals and revenue objectives
- Generate and deliver trends and meaningful insights to clients, translating into actionable recommendations
Skills
Account Management
Publisher Development
Revenue Forecasting
Header Bidding
oRTB
Server to Server
Yield Optimization
PMP
Programmatic Advertising
Digital Advertising
Display
Video
App
CTV
OpenX
Programmatic advertising platform for digital inventory
About OpenX
OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.
Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees
Benefits
Professional Development Budget
Risks
Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.
Differentiation
OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.
Upsides
OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.
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