Senior Account Executive, Sports & Entertainment at Zeno Group

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports, Entertainment, Public Relations, MarketingIndustries

Requirements

At least 5+ years of PR or communications experience
Mandatory 3+ years of experience within a PR agency and/or in a related Sports & Entertainment OR Brand/Consumer communications role
Must be located in or willing to relocate to New York or Washington, D.C. metropolitan areas
Work within the Zeno office at least 2 days a week
Demonstrates deep knowledge of client businesses, including industry landscape, brand positioning, audience behaviors and competitive threats
Builds and maintains strong relationships with key media and influencer contacts; drives proactive and reactive media relations strategies
Proactively contributes bold, creative ideas and participates in solution-driven thinking that challenges the status quo
Balances thoughtful risk-taking with client needs; encourages peers to be open-minded and adaptive in problem-solving while operating effectively under pressure
Oversees creation and quality control of press materials, executive messaging, and internal communications
A proactive, hardworking professional

Responsibilities

Lead and support media relations programs and activations surrounding campaigns for both Zeno Group and Sports & Entertainment clients across numerous verticals, including but not limited to, Consumer/Brand, Corporate, Healthcare, Technology, etc
Lead campaign/activation research and assist in vetting sports and entertainment talent across different territories, including but not limited to, NFL, NCAA, PGA, LPGA, Film/TV, Music, Fashion, Lifestyle, etc
Serve as a primary point of contact for clients, providing strategic counsel and maintaining trusted relationships
Lead and facilitate brainstorms, campaign development and cross-functional collaboration
Manage account teams and project workflows, ensuring timelines, budgets and deliverables are met
Demonstrate strong supervisory skills by guiding junior staff with clear expectations, constructive feedback, and support to ensure high-quality work; coach junior staff, providing feedback, mentorship, and development opportunities
Lead earned media outreach and pitch stories to reporters (via email and verbally) across different mediums (i.e., online, print, broadcast and radio) and verticals (i.e., sports, consumer, industry trades, entertainment, music, etc.); identify opportunities, coordinate media interviews, send timely pitch updates, etc
Lead strategic and creative thinking around activations and campaigns through attending brainstorms for a variety of the agency’s consumer clients
Develop press releases, visuals, media lists, presentations and additional collateral for a variety of clients alongside the full S&E team
Lead/assist with coordination of talent media interviews, including identifying targets, securing interviews, drafting talking points, staffing interviews and managing logistics
Support development of talent and influencer agreements and contracts
Monitor news and industry trends that are relevant to client industries and competitors; leverage insights to provide strategic thinking and recommendations to client teams
Support client activations and track media efforts surrounding major media and pop culture moments (i.e., Super Bowl, NFL Draft, remote media tours, award shows, film festivals, etc.)
Lead the development of the monthly Zeno S&E newsletter to highlight the department’s ongoing work and available talent partnerships
Lead status grid updates and take notes during weekly client status calls
Participate in new business opportunities for the S&E team and agency as a whole
Manage time effectively and meet deadlines, communicate project statuses with team
Work in conjunction with the S&E team to develop and execute short and long-term plans and goals while tracking progress against goals

Skills

Key technologies and capabilities for this role

media relationsearned media outreachpress releasesmedia listscampaign developmentclient relationstalent vettingpitch developmentbrainstormingproject managementteam supervisionstrategic counselnews monitoring

Questions & Answers

Common questions about this position

What experience is required for this Senior Account Executive role?

Candidates need at least 5+ years of PR or communications experience, with a mandatory 3+ years in a PR agency and/or in Sports & Entertainment or related fields.

What are the main responsibilities in this position?

Responsibilities include leading media relations programs, serving as a primary client contact, managing account teams, leading earned media outreach, and coaching junior staff.

Is this role remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate has 5+ years of PR experience including 3+ years in a PR agency focused on Sports & Entertainment, with skills in media relations, client management, team supervision, and strategic campaign development.

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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