Senior Account Executive, B2B Technology at Highwire

Sacramento, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Public Relations, MarketingIndustries

Requirements

3–5 years of PR experience in an agency setting
Track record of media success
Strong existing relationships across at least 10 key business and industry publications
Confidence to own campaigns from strategy to execution
Skilled communicator, self-starter, and relationship-builder
Thrive in a fast-moving, high-growth environment

Responsibilities

Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content
Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets
Lead regular client communications, including owning and facilitating weekly PR calls and check-ins
Serve as a reliable, go-to resource for clients, offering strategic counsel—even under high-pressure or reactive circumstances
Develop and present quarterly campaigns and PR plans, incorporating creative themes, trendscapes, and thought leadership
Track competitor activity and identify timely opportunities for client commentary and positioning
Participate in media training sessions, developing key messages and handling all session follow-up
Develop budget recommendations and team priority allocations to support client needs
Own and lead media relations efforts
Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency
Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas
Utilize social and digital channels strategically to amplify earned media and engage with influencer communities
Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies
Measure and report on the ROI of communications activities, using analytics to optimize future efforts
Provide coaching to junior team members to strengthen media relationships and elevate pitching skills
Plan and create strategic content as part of both campaigns and broader PR programs
Write and edit a wide range of high-impact materials, including press releases, pitches, and Q&As

Skills

Key technologies and capabilities for this role

Public RelationsMedia RelationsStrategic CommunicationsDigital MarketingAccount ManagementCampaign StrategyCampaign ExecutionClient PartnershipRelationship BuildingB2B TechnologyStorytelling

Questions & Answers

Common questions about this position

What experience is required for the Senior Account Executive role?

The role requires 3–5 years of PR experience in an agency setting, a track record of media success, and skills as a communicator, self-starter, and relationship-builder.

What are Highwire's core values?

Highwire's core values are Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction.

What does a Senior Account Executive do at Highwire?

Responsibilities include leading tactical execution of PR programs like media relations and awards, managing projects and client communications, providing strategic counsel, developing campaigns, and owning media relations.

Is the salary specified for this position?

This information is not specified in the job description.

What kind of work environment does Highwire offer?

Highwire offers a values-driven, inclusive environment that fosters diversity, inclusion, and belonging, with a people-first culture emphasizing personal accountability, high standards, and boundless motivation in a fast-moving, high-growth setting.

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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