Scientific Associate Product Marketing Manager at Synthego

Redwood City, California, United States

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Life SciencesIndustries

Requirements

MA/MS/PhD or 5+ years of technical experience in life sciences
1+ years of experience in product marketing / product management / technical support preferred
Expertise in life sciences and a general knowledge of gene editing technology
Understanding of CRISPR and related applications a plus
Strong understanding of customer needs in drug discovery & development, life science research, and/or molecular diagnostics organizations
Exposure to developing and running marketing campaigns that align with corporate goals
Exposure to product positioning and developing messaging that resonates with our target customers
Good working knowledge of marketing data, ability to translate data results into actionable improvement plans
Great problem solver with exceptional written and verbal communication skills
Great creativity to develop unique campaigns that drive our businesses
Fluency in Microsoft and Google tools, HubSpot, Salesforce

Responsibilities

Help achieve the financial and strategic business objectives for product marketing
Collaboratively develop marketing plans, content, and campaigns to drive business growth
Support product managers on product launches to drive market adoption through go-to-market strategies such as product positioning & messaging, content development, development of use cases, customer segmentation and personas
Support campaigns and new product launches by working with product managers, implementing strong digital marketing campaigns, web pages, advertising and social media marketing, event support, to create all necessary assets to support solutions
Support sales, product management and marketing through sales tools, training and market expertise to ensure their ability to effectively position and sell products
Develop and track marketing key performance indicators (KPIs) based on objectives and key results (OKRs)
Report campaign objectives and key results (OKRs) to our marketing leadership
Work closely with product management in support of product development and launch projects
Plan and coordinate live/tradeshow event activities as assigned
Ideate, develop, execute, and track the success of content and marketing campaigns and go-to-market strategies
Help develop product positioning and compelling messaging based on knowledge of features and benefits of products and understanding of customer needs
Support product development projects to ensure that marketing campaigns are planned, prepared, and executed in a timely manner
Understand the importance of stakeholder management and work well cross-functionally with Sales, R&D, Product Management, and other key groups

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyProduct PositioningMessagingContent DevelopmentCampaign ManagementDigital MarketingSocial Media MarketingSales EnablementStakeholder ManagementKPIsOKRsCustomer SegmentationMarket Research

Questions & Answers

Common questions about this position

What qualifications are required for the Scientific Associate Product Marketing Manager role?

Candidates need an MA/MS/PhD or 5+ years of technical experience in life sciences, plus 1+ years in product marketing, product management, or technical support preferred. Expertise in life sciences, knowledge of gene editing technology, and understanding of CRISPR is highly valued, along with strong customer needs insight in drug discovery, life science research, or molecular diagnostics.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position, or is there a location requirement?

This information is not specified in the job description.

What does the company culture or team environment look like?

The role involves working closely with the marketing team, product managers, Sales, R&D, Product Management, and other key groups, emphasizing cross-functional collaboration, stakeholder management, and a focus on achieving financial and strategic objectives.

What makes a strong candidate for this associate product marketing role?

Strong candidates have life sciences expertise, experience in product marketing or related fields, skills in developing campaigns and messaging, data analysis for KPIs, problem-solving, communication, and creativity for unique campaigns.

Synthego

Provides synthetic RNA and gene editing tools

About Synthego

Synthego specializes in biotechnology, focusing on genetic engineering by providing synthetic RNA and gene editing tools. Their products enable scientists to modify genes, which can lead to advancements in disease treatment and agricultural improvements. Synthego serves a variety of clients, including research institutions, pharmaceutical companies, and biotech startups, who utilize their products for drug discovery, disease modeling, and genetic research. The company stands out in the growing genetic engineering market by offering a platform that grants users access to advanced gene editing capabilities, alongside the direct sale of synthetic RNA and tools. Synthego's goal is to support and enhance genetic research and applications, positioning itself as a vital resource in the field.

Menlo Park, CaliforniaHeadquarters

2012Year Founded

$446.9MTotal Funding

SERIES_ECompany Stage

BiotechnologyIndustries

51-200Employees

Benefits

Generous Equity Package

Medical, Dental & Vision

401(k) Plan

Catered to You

Fully Stocked

Transportation

Green Environment

Stay Fit

Legal Ease

Risks

Emerging competition from companies like Mammoth Biosciences threatens Synthego's market position.

Rapid CRISPR advancements could render Synthego's offerings obsolete without continuous innovation.

Ethical and regulatory scrutiny may delay or restrict Synthego's product deployment.

Differentiation

Synthego integrates machine learning and automation for scalable genome engineering solutions.

The company offers a full-stack platform combining hardware, software, and bioinformatics.

Synthego's strategic partnerships enhance its CRISPR tool offerings and market position.

Upsides

Partnership with AstraZeneca boosts Synthego's CRISPR enzyme portfolio and market reach.

New GMP facility increases production capacity for high-quality CRISPR components.

Patent victory against Agilent removes legal barriers, fostering innovation and expansion.

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