Senior Media Planner
BarkleySalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Sports Media, AdvertisingIndustries
Requirements
- 1-2+ years media experience
- BS/BA degree or related degree
- Attention to detail and organized
- Excellent knowledge of advertising and digital media
- Proficiency in Microsoft and Google office applications; sales and data management tools such as Salesforce are also desirable
- Motivated self-starter and quick learner
- Collaborative, responsive and accountable
- Excellent communication skills both with external clients as well as internal stakeholders
- Excellent relationship-building skills and the ability to work effectively in a team environment
- Strong ability to communicate end-to-end planning process and share that knowledge with the larger team
- Eligible to work remotely in the United States or Canada
Responsibilities
- Support development of RFP (Requests for Proposal) process utilizing the full scope of The Athletic’s ad products that strategically address the advertiser’s needs and campaign objectives for digital and audio business lines
- Build and revise media plans, check avails, reserve fixed placements and update associated fixed placement calendars, and negotiate Terms & Conditions; Enter final plans into online proposal systems
- Manage the digital process workflow from RFP to IO and liaise with key approval stakeholders in AdOps, Revenue Analytics, Legal, Ad Product, Research and Strategy
- Adhere to process controls and ensure all approvals are accurately secured
- Maintain proper documentation of all IOs, T&Cs and Campaign activities
- Attend all Product trainings and develop a deep understanding of the full suite of The Athletic’s products across all platforms
- Assist with campaign kick off management
- Coordinate handoff of digital campaigns to AdOps to ensure pre and post sales continuity
- Field customer complaints and work with the appropriate department to resolve them
- Respond to servicing and information requests from team members and clients: work with various internal teams to gather information for customers and fulfill requests
- Provide excellent customer service to both internal and external clients
- Communicate detailed and specific account information to Sales and Operations management as needed
- When other team members are out of office or low on bandwidth, Planner is responsible for coverage and resourcing assistance to support larger department needs
- Planner is expected to surf the TA site regularly and frequently to ensure our Client’s ads are delivering as expected
Skills
RFP
Media Planning
Digital Advertising
Audio Advertising
AdOps
Proposal Systems
Campaign Management
Terms & Conditions
Revenue Analytics
Ad Products
The Athletic Media Company
Digital sports news and analysis platform
About The Athletic Media Company
The Athletic provides detailed sports news, stories, scores, schedules, and podcasts for sports enthusiasts. It focuses on delivering in-depth coverage from experienced writers, ensuring fans receive breaking news and insightful analysis about their favorite teams and leagues, including major sports like the NFL, NBA, MLB, NHL, and international events like Formula One and soccer. The Athletic operates on a subscription-based model, where users pay for premium content that is not available for free, allowing the company to invest in high-quality journalism. This approach sets The Athletic apart from competitors who often rely on advertising. The goal of The Athletic is to serve dedicated sports fans by offering comprehensive and exclusive coverage that goes beyond basic scores and headlines.
San Francisco, CaliforniaHeadquarters
2016Year Founded
$135.7MTotal Funding
ACQUISITIONCompany Stage
Consumer Software, EntertainmentIndustries
501-1,000Employees
Benefits
Paid Time Off
Paid Sick Leave
Paid Parental Leave
401(k)
Short & Long Term Disability
Free Subscription
Competitive Health Care
HSA & FSA
Commuter Benefits
Risks
Competition from free sports content providers threatens The Athletic's subscription model.
Reliance on high-profile journalists poses risks if negotiations fail.
Social media platforms offering free updates challenge The Athletic's premium content focus.
Differentiation
The Athletic offers in-depth sports coverage from top-tier writers.
It operates on a subscription model, focusing on quality over quantity.
The company provides exclusive content not available for free elsewhere.
Upsides
Increased interest in women's sports boosts The Athletic's market potential.
Hiring high-profile journalists strengthens The Athletic's editorial team.
New podcast series diversify content offerings, engaging broader audiences.
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