Retail SRA Marketing Specialist EMEA at Brooks Running

Amsterdam, North Holland, Netherlands

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Sportswear, Marketing, WholesaleIndustries

Requirements

Bachelor’s degree in marketing, business administration or related field
Ideally minimum 1 year of relevant Retail Marketing Experience (brand, footwear, retail & lifestyle experience)
Experience with marketing & communications mix in an international environment
Understanding and knowledge of administrative marketing (invoicing, budgeting, planning, reports)
Good knowledge of Word, Excel, Outlook, PowerPoint
Able to generate new ideas and creative solutions
Driven

Responsibilities

Support the Retail Marketing Manager on every step of the planning and execution of retail tools for our seasonal SRA retail plans
Contribute to the development and activation of retail marketing initiatives focused on elevating sell through and product awareness at SRA segments based on the seasonal EMEA directives
Work with Marketing Specialists across the EMEA Marketing team on the seasonal product and brand content creation of both digital and in store standard assets (attract connect convert phases plus digital and social media content) based on approved seasonal MKT calendar
Partner with country Retail MTK specialists and Tech Reps to develop retail marketing solutions for seasonal wholesale staff training and end consumer activations
Identify evergreen solutions for brand awareness elevation in the SRA channel and propose to Retail Marketing Manager, EMEA; execute approved campaigns
Plan and monitor Demand creation EMEA marketing budgets specific for SRA channel's activities under the management of the Retail MKT manager
Collaborate closely with other EMEA marketing departments (Online/Social, PR, Event, Design) to ensure consistent and continuous brand messaging
Generate reports with local teams to report on campaign execution and possible ROI
Coordinate the execution of all seasonal, generic and ad hoc POS retail marketing in EMEA
Support the Key Account MKT Specialist to ensure offline and online retail channels are aligned in stories, messaging and creative look & feel
Support Retail Marketing Manager EMEA in development and execution of the seasonal floor staff video shoot
Be first point of contact for questions and requests from the country’s retail marketing teams
Manage M3 product order requests of the EMEA Marketing Team
Other duties as assigned

Skills

Retail Marketing

SRA Channel

Marketing Planning

Sales Tactics

Brand Awareness

Wholesale Partnerships

EMEA Markets

Marketing Materials

Seasonal Planning

Product Visibility

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters

1914Year Founded

M_AND_ACompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.

Departure of key engineering talent could impact innovation in foam technology.

Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.

The company emphasizes sustainability with LEED-certified headquarters and conservation goals.

Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.

Partnership with NOW® Sports enhances credibility among elite athletes through 2024.

Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

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