Retail Experiences ND Specialist II APLA at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Apparel, Consumer GoodsIndustries

Requirements

Bachelor's degree in related field, or equivalent combination of education, training and experience
2+ years of retail, merchandising, or marketing experience (building and implementing strategies)
Small-Large Fleet, vertical retail experience
Strong understanding of the sport consumer, shopping behaviors, retail journeys and retail trends
Passion for product and storytelling
Dedication to details and creative mindset
Track record of implementing a test and learn offense
Passion for business and data, and how those inform plans
Ability to fail forward
Strong written, verbal, visual communication and presentation skills
Self-starter with good organizational skills
Pro-active problem solver, with an ability to assess an issue and develop action steps for resolution
Impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work
Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal
Can-do demeanor with shown ability of adapting to change in business needs or direction
Passion for the Athlete*, Sport* and Culture along with a sense of humor and modesty - ensuring team success, while having fun
Ability to travel 5%

Responsibilities

Execute playbooks & directives for 365 Retail Experience and Always On (FW & Apparel)
Support the team in new store opening & remodel strategies and Omnichannel experiences
Partner closely with Retail Brand and Visual Merchandising team in building Always On directive across concepts
Ensure that the Retail Experience strategies land with impact through playbook extension from Global
Play supporting role in adapting & driving long term strategy on Channel Experience and Omnichannel Experience for the fleet
Champion retail experience function in GEO across Inline & Value fleet
Drive retail marketing strategies for retail concepts, signature services, 365 experience and consumer journey across Inline and Value
Obsess over consumer insights, understand shopping behaviors (O2O) and consumer journeys in store
Build product innovation stories and experiences to drive demand and impact across the marketplace
Elevate Brand Standards and improve in-store storytelling to connect with consumers, deliver experiential experiences and drive sales

Skills

Retail Marketing

Consumer Insights

Visual Merchandising

Omnichannel

O2O

Brand Storytelling

Cross-functional Collaboration

Playbook Execution

Store Openings

Remodel Strategies

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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