Retail Execution Specialist - Athens, GA at The Coca-Cola Company

Georgia, United States

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Consumer Packaged Goods, Sports Hydration, RetailIndustries

Requirements

Bachelors degree or relevant experience preferred
Entry level applicants without experience but willingness to learn will be considered, as will candidates with 0-2 years’ experience in a sales, merchandising, marketing, or customer service
Must be located in Athens, GA or willing to relocate at your own expense
Strong selling skill set and ability to influence store/ownership personnel through fact-based data selling
Position requires substantial local travel (~75%) within identified territories
Self-motivated and ability to work independently within a large territory and multitask across a large number of stores
Strong interpersonal and time-management skills, and ability to effectively communicate successes, challenges and opportunities, verbally and in writing, cross-functionally and through all levels of management
Willingness to understand and engage in the activities BODYARMOR & POWERADE consumers are engaged in
Entrepreneurial spirit and enthusiasm for our brands and their purpose. Energized by store-visits

Responsibilities

Sales Growth and Merchandising: Identify, capitalize on, and negotiate for opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service
Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points throughout the store to engage consumers with our brands
Brand Ambassadorship: Actively interact with store personnel and consumers to provide in-depth product knowledge and insights, ensuring a positive brand experience
Program Execution: Efficiently execute all sales programs and initiatives, including selling-in promotional programs, ensuring customer compliance, and achieving maximum brand potential
Collaboration: Partner with Coca-Cola Merchandisers and BASN Field team to execute sales and merchandising plans effectively, maintain product inventory levels, minimize out-of-stocks, and uphold company merchandising standards
Customer Insights: Gather and report customer needs, problems, interests, and competitive activities, providing valuable input to internal teams for continuous improvement and increased customer goodwill
Territory Account Maintenance: Handle tasks such as checking date codes, managing account adherence to plan-o-grams, replacing decals or tags, and transporting, building and maintaining point of sale advertising and coupons for territory accounts as needed
Utilization of Technology: Utilize company-provided technology for real-time daily reporting, analyze reports, and leverage insights to drive success in-store

Skills

Key technologies and capabilities for this role

MerchandisingSales GrowthDisplay ManagementCustomer ServiceBrand AmbassadorshipProgram ExecutionNegotiationProduct Knowledge

Questions & Answers

Common questions about this position

Is this a remote position or does it require travel?

The role is based in the Athens, GA area and requires 76% - 100% travel, with no relocation provided.

What are the key responsibilities of the Retail Execution Specialist?

Responsibilities include driving sales growth through merchandising, installing and maintaining creative displays, acting as a brand ambassador, executing sales programs, collaborating with teams, gathering customer insights, maintaining territory accounts, and utilizing technology for reporting.

What is the company culture like at BODYARMOR and BASN?

The culture is energetic, passionate, positive, fun, and rewarding, focused on an 'underdog fight' in sports hydration with an obsession to become #1, encouraging team members to think BIG and Dream Bigger.

What are the education or experience requirements for this role?

A Bachelor's degree or relevant experience is preferred.

What salary or compensation is offered for this position?

This information is not specified in the job description.

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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