Research Executive at Nielsen

Karachi, Sindh, Pakistan

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

CPG, Market ResearchIndustries

Requirements

1 year of experience in the CPG industry and/or related sales, category management, market research
Master's degree is a plus
Prior experience with NielsenIQ (or similar) solutions preferred in analytics space, including POS/Panel data
Curious person who likes building stories based on data to answer business questions
Strong analytical mind and excellent numerical skills
Knowledge of Microsoft Excel, PowerPoint, and Google Sheets/Slides
Excellent command of both written and spoken English
Digital savvy
Fast learner of concepts/tools/analyses

Responsibilities

Work as a master of proprietary NIQ tools and metrics, and use these to help solve clients' business questions
Work closely with the CS Consultants to transform customer experience
During briefing sessions, independently respond to field business questions and develop analytical outlines that leverage multiple NIQ solutions into a cohesive story
Simplify/visualize data and translate numbers into a compelling story for clients with insightful callouts and actionable recommendations
Prepare and present insights/recommendations as per Academy Bronze graduate level; i.e. always using SCQA and AP efficiently
Drive customer satisfaction through analyses and delivery of relevant and impactful insights
Support Thought Leadership Projects
Client briefing: In-market: Ensure client briefing is received as per the briefing form with all areas filled. Ask questions to client to probe and understand the real issue. Guides and supports junior on the same
Client briefing: Hub: Ensure briefing document is received from the in-market with all areas complete. Ask in-market teams for clarity. Guides and supports juniors to do the same

Skills

Key technologies and capabilities for this role

NielsenIQ toolssales data analysisclient reportingdata visualizationSCQAAPmarket researchcategory managementCPG analytics

Questions & Answers

Common questions about this position

What is the work arrangement and location for this role?

This is a Hybrid role based in Lahore, Pakistan, with Location Type listed as On-site.

What benefits does NIQ offer?

Benefits include a flexible working environment, volunteer time off, LinkedIn Learning, and an Employee-Assistance-Program (EAP).

What qualifications and skills are required for the Research Executive position?

Requirements include 1 year of experience in the CPG industry and/or related sales, category management, market research; strong analytical and numerical skills; proficiency in Microsoft Excel, PowerPoint, and Google Sheets/Slides; and excellent command of written and spoken English. A Master's degree is a plus, along with prior experience with NielsenIQ solutions and being a fast learner.

What is the team and company culture like at NIQ?

The team partners with clients to fuse data, science, and talents to provide measurement and improvement, acting as the key link between NielsenIQ and clients, with a focus on service, delivery, and driving customer satisfaction through insightful analyses.

What makes a strong candidate for this Research Executive role?

Strong candidates have CPG industry experience, analytical skills for building data stories, proficiency in NIQ tools and Microsoft Office, and the ability to prepare insights using SCQA and AP at Academy Bronze graduate level.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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