Remote SEO Strategist - Atlantic Canada at Baton

Halifax, Nova Scotia, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Content MarketingIndustries

Requirements

3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
Evidence of success with previous SEO campaigns for medium to large brands, ideally including ecommerce companies
Strong understanding of cross-channel marketing principles
Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel
Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
Strong project management and organization skills, ability to prioritize and manage multiple projects
Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus
Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results, and more
Intermediate to advanced knowledge of HTML, Javascript, and CSS as they impact search performance
Strong knowledge and experience using standard and enterprise search tools and platforms (Botify, Sitebulb, Conductor Searchlight, Stat, SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, etc.)
The ability to meet scheduled and proposed deadlines
Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel)
Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides
Previous agency experience, a passion for digital marketing, excellent problem-solving skills, very strong attention to detail, and curiosity about the ever-changing search landscape
Strong people skills (communicating, problem-solving, building relationships), exceptionally analytical and technical, and a very strong writer
Located in Atlantic Canada (remote position)

Responsibilities

Craft competitive and compelling audits, proposals, and reports
Expertly utilize our software tools (like MarketMuse, SEMRush, and Ahrefs) to assess the health of our clients' websites and itemize errors and opportunities
Execute against planned scopes relating to site optimization or other technical SEO-specific tasks
Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns; large-scale organic SEO work (including but not limited to keyword research); and backlink-focused projects
Leverage a strong understanding of Google Analytics
Be a versatile team player who can tackle various projects and collaborate with all teams
Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams

Skills

Key technologies and capabilities for this role

SEOSEMRushAhrefsMarketMuseTechnical SEOSite AuditsCompetitive AnalysisSite OptimizationSEO ResearchUX

Questions & Answers

Common questions about this position

Is this position remote, and where is it located?

This is a remote, full-time contract position open to candidates in Atlantic Canada.

What experience is required for the SEO Strategist role?

Candidates need 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting, with evidence of success in SEO campaigns for medium to large brands.

What key skills are needed for this job?

The role requires strong proficiency in tools like MarketMuse, SEMRush, Ahrefs, and Google Analytics; advanced understanding of technical SEO concepts; compelling written and verbal communication skills; and excellent problem-solving with strong attention to detail.

What is the employment type for this position?

This is a contractor full-time position.

What makes a strong candidate for this SEO Strategist role?

Ideal candidates have previous agency experience, a passion for digital marketing, exceptional curiosity and learning ability, strong people skills for client-facing work, and the ability to thrive in a collaborative, fast-paced environment.

Baton

Marketplace for buying and selling small businesses

About Baton

BatonMarket.com is a marketplace for buying and selling small businesses, providing a user-friendly platform for small business owners and potential buyers. They offer free business valuations by a Chartered Financial Analyst and ensure all listings are verified with financial data, making the buying process more efficient. BatonMarket.com stands out by charging fees to a network of partners for additional services, allowing them to provide essential services at no cost to business owners. Their goal is to facilitate smooth transactions and support small business owners in improving their operations.

Richmond, MassachusettsHeadquarters

2021Year Founded

$5.4MTotal Funding

SEEDCompany Stage

Consulting, Financial Services, Real EstateIndustries

11-50Employees

Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Mental Health Support

Parental Leave

Risks

Emerging platforms like MicroAcquire increase competition in the SMB acquisition market.

Reliance on partner fees may be threatened if partners bypass Baton.

Economic downturns could reduce small business sales, affecting Baton's transaction volume.

Differentiation

Baton offers free business valuations by a Chartered Financial Analyst.

Baton provides verified listings with 3-5 years of financial data.

Baton facilitates productive introductions between buyers and sellers.

Upsides

Baton raised $2.8M, indicating strong investor confidence.

Baton generated 500 free valuations, showing high demand for their services.

Baton leverages AI to offer 4 million business estimates, enhancing valuation accuracy.

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