[Remote] SEO & AI Search Strategist at Terra

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Marketing, TechnologyIndustries

Requirements

5+ years of SEO experience with a proven record driving measurable growth through technical, on-page, and content-based strategies
Stay ahead of how AI and generative search are transforming discovery, eager to experiment, learn, and lead in this new landscape
Understand how to structure content, data, and site architecture to help search engines and generative engines identify, cite, and surface brand information accurately
Thrive at the intersection of SEO, content strategy, analytics, and emerging technology, translating complexity into clarity for clients and teammates
Strong and adaptable writer who can turn complex concepts into clear, engaging, and search-optimized content that resonates with humans and algorithms
Inspiring mentor who enjoys leveling up others’ skills and guiding clients through sophisticated organic strategies
Data-driven, comfortable with experimentation, and excited about the evolving relationship between search, content, and AI
Agency experience and client-facing communication skills strongly preferred

Responsibilities

Lead SEO and GEO strategy for key clients, combining technical expertise with creative and analytical thinking
Audit and optimize websites for search visibility, crawlability, and AI discoverability — including structured data, schema markup, and content frameworks
Guide content teams on how to produce authoritative, AI-friendly content that ranks well and is surfaced or cited by generative models
Contribute to and review content development, ensuring it reflects strategic keyword intent while maintaining brand voice, clarity, and editorial quality across markets
Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics
Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies
Educate clients and internal teams about GEO principles, best practices, and the shifting dynamics of AI-powered search
Research new tools and platforms shaping the future of SEO, GEO, and digital analytics — and bring that innovation to clients
Support company leadership in refining and expanding organic marketing offerings as the landscape evolves

Skills

Key technologies and capabilities for this role

SEOGenerative Engine OptimizationGEOTechnical SEOOn-Page OptimizationContent StrategyStructured DataSchema MarkupSite ArchitectureAnalyticsAI SearchGoogle Analytics

Questions & Answers

Common questions about this position

What benefits are offered for this position?

Salaried team members receive unlimited paid time off in addition to 11 observed holidays.

Is this a remote or office-based role?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need 5+ years of SEO experience with a proven record in technical, on-page, and content-based strategies, expertise in AI and generative search, strong writing skills, data-driven mindset, and agency experience with client-facing communication is preferred.

What is the team structure for this position?

This role is part of the expanding Digital Strategy team and involves collaboration with Paid Media, Content, and Development teams.

What makes a strong candidate for this SEO & AI Search Strategist role?

A strong candidate has 5+ years of SEO experience driving measurable growth, stays ahead of AI and generative search trends, excels in content strategy and analytics, and has agency experience with mentoring and client communication skills.

Terra

Creates programmable money and stablecoins

About Terra

Terra creates programmable money for the internet, focusing on decentralized finance (DeFi), Web3, and non-fungible tokens (NFTs). Its main product is a stablecoin network, which is a type of cryptocurrency designed to maintain a stable value. This network is open-source and controlled by stakeholders who own Terra's tokens. Terra serves individual investors, developers, and businesses, operating across multiple blockchains to ensure accessibility. The company generates revenue through transaction fees, token appreciation, and by supporting other blockchain projects. Terra aims to simplify digital money transactions and enhance the appeal of holding digital assets.

Seoul, South KoreaHeadquarters

2018Year Founded

$55.4MTotal Funding

EARLY_VCCompany Stage

Fintech, Crypto & Web3Industries

11-50Employees

Benefits

Generous PTO

Competitive Salary

401k Contributions

Risks

Increased regulatory scrutiny on stablecoins could impact Terra's operations.

Legal challenges faced by founder Do Kwon may destabilize leadership and strategy.

Dissolution of Terraform Labs may lead to operational disruptions and loss of confidence.

Differentiation

Terra offers a stablecoin network designed for mass adoption and financial stability.

The network is open-source, allowing stakeholders to modify and control its code.

Terra's ecosystem includes innovative projects like Mirror, Anchor, and Pylon Protocols.

Upsides

Integration with Layer 2 solutions enhances scalability and reduces transaction costs.

Cross-chain interoperability expands Terra's reach and usability across blockchains.

Growing interest in algorithmic stablecoins positions Terra as a hedge against financial instability.

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