Baton

Remote Digital Experience Specialist - Canada

Canada

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor’s degree, with a minimum of 2 years of relevant experience in UX, web design, digital strategy, or content. Experience with platforms such as WordPress (Elementor), HubSpot, Webflow, and others is preferred. Strong analytical skills and a strategic mindset are also required.

Responsibilities

The Digital Experience Specialist will analyze website performance metrics to inform strategic recommendations, lead content audits and create reports, develop intuitive navigation structures, design and build website content, provide UX and CRO-focused feedback, co-lead project delivery, conduct quality assurance reviews, and propose and implement A/B and multivariate tests to support continuous improvement. They will also contribute to brand and UX consultancy initiatives, conduct research, analyze digital properties, and assist with formatting and reporting.

Skills

Website redesign
Content audits
Information architecture
WordPress
Elementor
HubSpot
Webflow
UX
CRO
Wireframes
Visual design
A/B testing
Multivariate testing
Quality assurance
User journey mapping

Baton

Marketplace for buying and selling small businesses

About Baton

BatonMarket.com is a marketplace for buying and selling small businesses, providing a user-friendly platform for small business owners and potential buyers. They offer free business valuations by a Chartered Financial Analyst and ensure all listings are verified with financial data, making the buying process more efficient. BatonMarket.com stands out by charging fees to a network of partners for additional services, allowing them to provide essential services at no cost to business owners. Their goal is to facilitate smooth transactions and support small business owners in improving their operations.

Richmond, MassachusettsHeadquarters
2021Year Founded
$5.4MTotal Funding
SEEDCompany Stage
Consulting, Financial Services, Real EstateIndustries
11-50Employees

Benefits

Health Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
Flexible Work Hours
Mental Health Support
Parental Leave

Risks

Emerging platforms like MicroAcquire increase competition in the SMB acquisition market.
Reliance on partner fees may be threatened if partners bypass Baton.
Economic downturns could reduce small business sales, affecting Baton's transaction volume.

Differentiation

Baton offers free business valuations by a Chartered Financial Analyst.
Baton provides verified listings with 3-5 years of financial data.
Baton facilitates productive introductions between buyers and sellers.

Upsides

Baton raised $2.8M, indicating strong investor confidence.
Baton generated 500 free valuations, showing high demand for their services.
Baton leverages AI to offer 4 million business estimates, enhancing valuation accuracy.

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