Senior Regional Marketing Manager
ExpediaSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Manufacturing, ServicesIndustries
Requirements
- Abgeschlossenes Studium im Bereich Marketing, Betriebswirtschaft, Kommunikation oder vergleichbar (CIM oder gleichwertige Qualifikation von Vorteil)
- 2–5 Jahre Erfahrung im B2B-Marketing
- Nachweisliche Erfolge in Produktmarketing, Demand Generation, Kampagnenmanagement, Performance-Messung und Customer Journey
- Praktische Erfahrung mit CRM- und Marketing-Automatisierungsplattformen (z. B. HubSpot, Dynamics 365, Power BI, Google Analytics usw.)
- Starke Deutschkenntnisse (muttersprachlich) und sehr gute Englischkenntnisse
- Hervorragende Kommunikationsfähigkeiten
- Teamorientierte Persönlichkeit, die in einer funktionsübergreifenden Matrixorganisation erfolgreich arbeitet
- Unternehmerisch und proaktiv – treibt Ideen von der Konzeption bis zur Umsetzung voran
Responsibilities
- Entwicklung und Umsetzung integrierter Marketingpläne für die DACH-Region in enger Abstimmung mit den globalen und EMEA-Zielen
- Abteilungsübergreifende Zusammenarbeit zur Durchführung von Kampagnen, die qualifizierte Leads generieren, Kundenbindung fördern und die Vertriebspipeline beschleunigen
- Steuerung der Demand Generation über Multi-Channel-Kampagnen – einschließlich digitaler Werbung, Content Marketing, Partnerschaften, Webinare, Events sowie Earned und Social Media
- Nutzung von Daten und Automatisierung, um die Leistung zu optimieren und den ROI nachzuverfolgen
- Rolle als regionaler Marketing-Botschafter, der die globale Markenstrategie berücksichtigt und gleichzeitig Inhalte an die lokalen Märkte anpasst
- Unternehmerische Denkweise: neue Chancen erkennen, innovative Ansätze testen und Eigenverantwortung für wirkungsvolle Aktivitäten übernehmen
- Kundenfokus leben – wertorientierte Botschaften entwickeln, die bei B2B-Zielgruppen in Fertigungs- und Dienstleistungsbranchen Anklang finden
- Eng mit den Teams aus Global Marketing, Regional Sales, Partner Management und Customer Success zusammenarbeiten, um datengetriebene Kampagnen über digitale Kanäle, Events und Content-Marketing zu planen und umzusetzen
- Mit Dringlichkeit, Verantwortungsbewusstsein und einem klaren Fokus auf kontinuierliche Verbesserung handeln
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience level is required for this role?
The position requires 2–5 years of experience in B2B-Marketing, with proven successes in product marketing, demand generation, campaign management, performance measurement, and customer journey.
What technical skills or tools are needed?
Practical experience with CRM and marketing automation platforms such as HubSpot, Dynamics 365, Power BI, and Google Analytics is required.
What language skills are necessary?
Excellent communication skills are needed, including native-level German and very good English proficiency.
Is this a remote position or does it require office presence?
This information is not specified in the job description.
What salary or compensation is offered?
This information is not specified in the job description.
What kind of collaboration is expected in this role?
The role involves close collaboration with Global Marketing, Regional Sales, Partner Management, and Customer Success teams in a cross-functional matrix organization.
What education is required?
A completed degree in Marketing, Business Administration, Communication or equivalent is required, with CIM or equivalent qualification advantageous.
What personal qualities make a strong candidate?
A collaborative, entrepreneurial thinker who is proactive, customer-focused, and excels in cross-functional teams with urgency and a focus on continuous improvement.
Minitab
Data analysis and process improvement software
About Minitab
Minitab offers a suite of tools for data analysis and process improvement aimed at helping organizations identify trends and solve problems using their data. Its main products include Minitab Statistical Software, Minitab Engage, Minitab Workspace, Minitab Connect, and Quality Trainer, which assist users in enhancing quality, reducing costs, improving customer satisfaction, and increasing operational efficiency. Minitab differentiates itself from competitors by providing not only software solutions but also expert consulting services to help clients fully leverage their data analysis capabilities. The company's goal is to empower businesses and institutions to gain valuable insights from their data and make informed decisions.
State College, PennsylvaniaHeadquarters
1972Year Founded
M_AND_ACompany Stage
Data & Analytics, ConsultingIndustries
201-500Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Sabbatical Leave
Hybrid Work Options
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Profit Sharing
Employee Stock Purchase Plan
Relocation Assistance
Employee Referral Bonus
Student Loan Assistance
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Elder Care Support
Pet Insurance
Bereavement Leave
Professional Development Budget
Conference Attendance Budget
Training Programs
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Wellness Program
Mental Health Support
Gym Membership
Commuter Benefits
Meal Benefits
Phone/Internet Stipend
Home Office Stipend
Legal Services
Employee Discounts
Company Social Events
Risks
Integration of Simul8's technology may face challenges, delaying expected benefits.
Enhanced AI capabilities in Minitab's software may encounter technical issues or resistance.
Expansion into government sectors may increase regulatory scrutiny and compliance challenges.
Differentiation
Minitab's acquisition of Simul8 enhances its simulation and process optimization capabilities.
Minitab's educational software is widely used for teaching statistics globally.
Minitab offers a comprehensive suite of data analysis and process improvement tools.
Upsides
Minitab's integration of AI enhances its competitive edge in statistical software.
The rise of digital twin technology aligns with Minitab's recent acquisition of Simul8.
Growing demand for cloud-based analytics solutions benefits Minitab's cloud offerings.
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