Grafana Labs

Regional Marketing Manager (Remote, Spain)

Spain

€61,000 – €74,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-time
  • Salary: €61,000 - €74,000 (OTE in Spain)

This role requires a data-driven Regional Marketing Manager with a strong Field/Regional marketing background, demand generation skills, people management experience, and virtual event expertise. You will be responsible for building, driving, planning, and executing extraordinary marketing programs targeting customers and prospects that directly contribute to the success of the sales team's pipeline goals. This role requires a combination of strong planning, organizational, communication, leadership, and execution skills. The ability to prescribe programs based on a deep understanding of your region is critical.

Requirements

  • Experience: 5+ years experience in Field/Regional Marketing field or similar marketing role
  • Travel: Willingness to travel (40%) in support of programs and company meetings
  • Technical Skills:
    • Experience with SFDC (reporting, campaign management, data management & hygiene)
    • Knowledge of Splash, Marketo, Clearbit, DemandTools, Google Analytics is a plus
  • Language Skills: Proficiency in German, French, or Spanish is required.

Responsibilities

  • Drive adoption and lead generation programs to develop qualified sales leads, accelerating pipeline and brand awareness within the region.
  • Lead quarterly planning with sales leadership to influence and identify the right objectives, strategies, and prioritization for marketing in your region.
  • Collaborate with regional sales stakeholders to build an integrated ABM demand generation plan that leverages corporate marketing strategies to support sales goals.
  • Identify, plan, and execute in-person field events, account-based marketing, regional webinars, trade-shows, Grafana hosted events and more to meet regional targets.
  • Create event marketing plans, goals, budgets, schedules, presentations, executive communications, post-event surveys, and reporting.
  • Drive collaboration within the regional marketing team on lessons learned and best practices to continually challenge and improve the regional marketing model.
  • Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking.
  • Create and manage a regional marketing dashboard that tracks the effectiveness and impact of marketing spend on pipeline, using defined tools and resources.
  • Oversee partner and channel marketing strategy to prioritize strategic partners for joint marketing.

Application Instructions

  • (Details on application process would be included here if available)

Company Information

About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything.

Benefits:

  • Equity
  • Bonus (if applicable)
  • Other benefits listed on our careers page.

Skills

Field/Regional Marketing
Demand Generation
People Management
Virtual Event Planning
SFDC
Campaign Management
Data Management
Google Analytics
Spanish
German
French

Grafana Labs

Observability and monitoring solutions provider

About Grafana Labs

Grafana Labs specializes in observability and monitoring solutions for cloud infrastructure and applications. Its main product, Grafana, is an open-source metrics dashboard that allows users to visualize and analyze data from various sources. This helps businesses monitor the performance and health of their systems in real-time. Grafana Labs serves a wide range of clients, including large enterprises and individual developers, particularly in sectors like technology, finance, healthcare, and retail. Unlike many competitors, Grafana Labs offers both open-source and commercial products, generating revenue through premium features, enterprise support, and managed cloud services. The company's goal is to provide essential tools for monitoring and visualizing data, ensuring that digital services are reliable and efficient.

New York City, New YorkHeadquarters
2014Year Founded
$783.2MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

30 days of paid vacation each year on top of national holidays, parental leave, & sick leave
Health coverage
4% contribution match on our 401(k)
$1,500 learning and development stipend
Udemy subscription
Complimentary subscription to Headspace
Discounts on a wide variety of services, including entertainment, food, and fitness.
Remote Work Option
Global Employee Assistance Program

Risks

Increased competition from Datadog, Dynatrace, and New Relic pressures Grafana to innovate.
Recent critical security vulnerabilities could affect customer trust and adoption.
Rapid regional expansion may strain resources and impact service quality.

Differentiation

Grafana Labs offers a unique open-source observability platform with extensive customization.
The company provides both self-managed and fully managed observability solutions for diverse needs.
Grafana Labs integrates AI to enhance data analysis and monitoring capabilities.

Upsides

Grafana Labs raised $270M, boosting its valuation to over $6 billion in 2024.
The company surpassed $250M in annual recurring revenue with over 5,000 customers.
Expansion into Southeast Asia shows Grafana's commitment to localized cloud services.

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