Regional Marketing Manager, EMEA at Astronomer

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, DataOps, Analytics, AIIndustries

Requirements

Regional and international marketing expertise
Deep understanding of UK and European markets, including cultural nuances, buying behaviors, and regulatory considerations
Experience adapting global marketing strategies for local markets while maintaining brand consistency
Strong network within the European B2B technology ecosystem
SaaS/tech industry experience with an understanding of B2B marketing
Ability to work closely with a distributed sales team across multiple geographies
Strong execution skills around planning, managing, and reporting on multiple events concurrently
Experience educating, developing, and partnering with stakeholders from the end users to the executive decision makers
Data driven and ROI-focused approach to program execution and reporting
25-30% travel required
Bonus: Second European language as well as fluent English
Bonus: Data industry experience with an understanding for B2B marketing
Bonus: Experience leveraging tools like Salesforce, Marketo, 6sense, Goldcast, CVENT/Splash

Responsibilities

Lead all regional marketing efforts across EMEA by overseeing strategy, campaign execution, and cross-functional collaboration, while leveraging deep market knowledge to develop regional marketing plans and communicate them effectively to sales in a timely manner
Collaborate closely with counterparts on Demand Generation, Marketing Operations, and Sales to execute against regional marketing efforts with clear KPIs, goals, forecasts, workflows, and enablement plans
Develop and execute demand generation marketing programs including third-party and Astronomer hosted roadshows/tradeshows, in-person and virtual executive experiences, integrated campaigns and more
Forecast, evaluate, and measure impact of field marketing on sales cycles while analyzing program results, optimizing as needed
Act as the subject-matter expert, maintain ongoing communications and be the go-to marketing resource with the Sales Leaders, Sales Reps, SDRs, and Regional Partners
Write and deploy targeted emails, social posts and landing pages to drive engagement toward your programs
Deploy 1:1 ABM activations to complement broader marketing programs, leverage strategic content, expand reach within key accounts, and build champions

Skills

Key technologies and capabilities for this role

Field MarketingDemand GenerationMarketing OperationsSales CollaborationEvent ManagementCampaign ExecutionGo-to-Market StrategyPipeline GenerationABMDataOpsApache AirflowRegional StrategyCross-Functional CollaborationKPIsMarket Analysis

Questions & Answers

Common questions about this position

What is the employment type for this Regional Marketing Manager role?

This is a full-time position.

Where is this role based, and is it remote?

The role is based in the EMEA region with Astronomer's London-based regional headquarters opened in September 2024. Remote work policy is not specified.

What key experience is required for this position?

Candidates need regional and international marketing expertise, along with a deep understanding of UK and European markets including cultural nuances, buying behaviors, and regulatory considerations. Experience adapting global strategies is also required.

What is the company culture like for this role?

Astronomer is a high-growth tech startup with a collaborative culture.

Who does this role report to, and what makes a strong candidate?

The role reports to the Senior Director, Field Marketing, Events, and ABM. Strong candidates have regional marketing expertise and deep knowledge of EMEA markets to lead strategy and execution.

Astronomer

Data orchestration platform for pipeline management

About Astronomer

Astronomer.io provides a data orchestration platform that utilizes Apache Airflow to simplify the deployment of data pipelines. Its main product, Astro, helps businesses manage and monitor their data flows, allowing them to focus on delivering essential data pipelines. The platform supports data unification across various clouds and offers over 1500 integrations, making it suitable for data and machine learning teams in industries like finance and e-commerce. Astronomer.io distinguishes itself from competitors by offering enterprise-grade security, zero-downtime upgrades for Airflow, and tools for monitoring pipeline health, which enhance compute efficiency and reduce delays in task scheduling. The company's goal is to empower organizations to optimize their data strategies and achieve a significant return on investment by ensuring their applications operate with maximum reliability.

Cincinnati, OhioHeadquarters

2018Year Founded

$272.1MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

201-500Employees

Benefits

Remote Work Options

Company Equity

Risks

Increased competition from platforms like Prefect and Dagster poses a market challenge.

Over-reliance on Apache Airflow could be risky if community focus shifts.

Rapid AI advancements may outpace Astronomer's feature integration, risking client dissatisfaction.

Differentiation

Astronomer offers Astro, a modern data orchestration platform powered by Apache Airflow.

Astro enables data teams to build, run, and observe data pipelines-as-code efficiently.

Astronomer provides enterprise-grade security and over 1500 integrations for data unification.

Upsides

Astronomer's revenue grew over 200% in H1 2023, indicating strong market demand.

Collaboration with Microsoft Azure enhances Astronomer's cloud-native data orchestration capabilities.

Integration with Anyscale boosts Astronomer's offering for scalable machine learning workflows.

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