Publishing Activation Lead - North America Market at Tencent

Amsterdam, North Holland, Netherlands

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

5–8 years in game publishing or entertainment marketing focused on NA
Proven success launching or scaling games with measurable engagement or conversion impact
Hands-on experience with campaign execution and partner management
Deep understanding of North American gamer culture
Collaborative, player-first mindset
Network among NA creators, agencies, and platform partners
Organized and comfortable managing campaign calendars and reports
Experience collaborating cross-regionally with global publishing or brand teams
Creative and pragmatic - strong at spotting emerging trends or opportunities early

Responsibilities

Provide deep insight into what resonates with NA players - platforms, creators, tone, and sentiment trends and own a weekly NA Insights Package
Build and execute NA GTM plans, including localized activations, events, brand collaborations, and creator partnerships
Adapt global campaigns for NA markets, ensuring relevance in tone and timing
Deliver creative proposals for regional brand or community partnerships
Track performance metrics (engagement, wishlists, conversions) and optimize activations based on player feedback
Surface early trends, discovery patterns, and local sentiment to guide HQ strategy

Skills

Key technologies and capabilities for this role

game publishingentertainment marketingGTM planscampaign executionpartner managementbrand collaborationscreator partnershipsperformance metricsplayer insightstrend analysis

Questions & Answers

Common questions about this position

What experience level is required for this role?

The role requires 5–8 years in game publishing or entertainment marketing focused on North America, with proven success launching or scaling games and hands-on experience with campaign execution and partner management.

What are the key personal attributes you're looking for?

Candidates should have a deep understanding of North American gamer culture, a collaborative player-first mindset, networks among NA creators and partners, organizational skills for managing campaigns, cross-regional collaboration experience, and creativity in spotting trends.

What is the compensation or salary for this position?

This information is not specified in the job description.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What is the company culture like at Tencent's Level Infinite?

Level Infinite fosters an inclusive environment that values diverse voices for innovation, supports employees to achieve goals, and builds communities focused on connection and accessibility.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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