Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, AdTechIndustries
Requirements
- 5-7 years of experience with a minimum of 4 years in product marketing
- Deep understanding of the B2B advertising/marketing technology space, or product marketing experience, with publisher experience being a bonus
- Experience developing and leading co-marketing programs with partners, including thought leadership, content, event, and sales enablement support
- Ability to develop and lead customer demos and create scalable training for external-facing products
- Experience in the programmatic advertising and adtech industries
- Excellent verbal and written communication skills
- Ability to translate complex concepts into competitive, compelling marketing messages
- Experience with Microsoft Office and Google Workspace, Asana, Slack, Hubspot, Salesforce, Jira, or similar project management software and agile development environments
- Nice-to-have: Pragmatic marketing certification
- Nice-to-have: Global marketing experience
Responsibilities
- Lead the development of tailored marketing programs that address client challenges through program and content creation and channel execution
- Drive cohort-based success strategies to ensure publishers are well-positioned for sustainable growth
- Inspire creativity within the team, working with partners to develop new tactics and strategies that engage target audiences/personas
- Support a global team throughout the go-to-market process. Manage and build insight-driven product marketing and co-marketing strategies to drive business impact
- Align and partner with the publisher and publisher development team, demand platforms, product management, and sales teams to identify customer needs and key product enhancements, and to successfully launch new products
- Simplify complex subject matter into clear, concise messaging, jargon-free marketing, and positioning that aligns with customer needs
- Embrace an analytical mindset to leverage insights and data, driving impact and revenue results
- Understand broader market trends, our customers, and the adTech business landscape. Serve as the internal subject matter expert and center of excellence regarding competitive and partner platforms' capabilities and GTM
- Manage the competitive and market insights process to inform key product enhancements and innovations in new products, including win/loss analysis and associated metrics for success
Skills
Product Marketing
Go-to-Market Strategy
Competitive Analysis
Market Positioning
Content Creation
Marketing Channels
Publisher Relations
Digital Advertising
Ad Marketplaces
Success Strategies
OpenX
Programmatic advertising platform for digital inventory
About OpenX
OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.
Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees
Benefits
Professional Development Budget
Risks
Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.
Differentiation
OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.
Upsides
OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.
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