Product Marketing Manager, South Korea at Spotify

Seoul, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Entertainment, Music StreamingIndustries

Requirements

Minimum of 10 years of marketing experience, including 3 to 5 years specializing in product marketing
Marketer or equivalent experience with a data-driven approach to uncover insights and translate them into successful strategies
Proven efficiency in leading marketing initiatives for a sophisticated and dynamic product strategy
Developed extensive coordinated marketing campaigns at a large scale
Proven skills in consumer marketing to develop and implement campaigns
Entrepreneurial & proactive approach with capability to complete numerous projects to outstanding standards
Excel as a great teammate in various work environments
Ability to work effectively in a fast-paced environment, prioritizing multiple projects and deadlines
Ability to make quick, balanced, and cross-functionally business-viable decisions
Strong writing and verbal communication skills in both Korean and English
Lover of music, fan of tech products, and early adopter of new technologies
Based in Korea (with flexibility for remote work and some in-person meetings)

Responsibilities

Formulate and communicate product vision, value proposition, and messaging tailored to specific audiences
Leverage platform and off-platform data and consumer insights to define audience, positioning, and messaging for Spotify’s product tiers and features
Apply an analytical mindset with a focus on data-driven decision making
Own and execute go-to-market strategies for new product launches and feature updates
Conduct market research, competitive analysis, and customer insights to inform product and marketing decisions
Collaborate with Product Managers to shape the product roadmap and prioritize features based on market needs
Build integrated marketing campaigns that break through and get consumers excited about Spotify’s roadmap of innovations
Drive partner alignment and facilitate effective communication across teams
Measure and report on product performance, adoption, and customer feedback
Develop the consumer story and launch strategies for Spotify’s innovative features
Increase use, interaction, and appreciation for Spotify’s product experience among users worldwide
Contribute a dynamic and innovative strategy to product marketing to improve Spotify’s industry standing
Constantly challenge creative limits to maintain high standards of Spotify's product marketing work

Skills

Product Marketing

Market Research

Competitive Analysis

Go-to-Market Strategy

Consumer Insights

Data-Driven Decision Making

Project Management

Cross-Functional Collaboration

Messaging

Value Proposition

Product Launches

Customer Feedback Analysis

Spotify

Digital music streaming service with podcasts

About Spotify

Spotify provides a digital music streaming service that allows users to access millions of songs and podcasts from various artists and creators. Users can choose between a free plan, which includes advertisements, and a premium subscription that offers an ad-free experience along with features like offline listening and higher sound quality. This tiered model caters to different user preferences and budgets. Spotify generates revenue through subscription fees from premium users and advertising from the free tier. Unlike its competitors, Spotify stands out with its extensive music library, user-friendly interface, and personalized playlists. The company's goal is to connect listeners with a wide range of audio content while supporting artists and advertisers.

Stockholms kommun, SwedenHeadquarters

2006Year Founded

$2,004.2MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Extensive learning opportunities, through our dedicated team, GreenHouse

Global parental leave, six months off - fully paid - for all new parents

Flexible public holidays, swap days off according to your values and beliefs

Flexible share incentives letting you choose how you share in our success

All The Feels, our employee assistance program and self-care hub

Spotify On Tour, join your colleagues on trips to industry festivals and events

Risks

Accidental display of adult content may harm Spotify's reputation.

Creating its own music to avoid royalties could lead to legal issues.

Layoffs may affect Spotify's operational efficiency and employee morale.

Differentiation

Spotify offers a vast library of music and podcasts globally.

The platform's user-friendly interface enhances user experience and engagement.

Spotify's personalized playlists cater to individual user preferences.

Upsides

Spotify's AI-powered Wrapped feature enhances user engagement and personalization.

Expansion into political podcasting taps into new audience segments.

Growing podcast popularity in Africa presents expansion opportunities for Spotify.

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