Upwork

Product Marketing Manager - Platform Growth

Remote

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Online Marketplace, Biotechnology, Platform Services, Marketing & AdvertisingIndustries

Position Overview

  • Location Type: Not specified
  • Job Type: Full-time
  • Salary: Not specified

Upwork is the world’s largest work marketplace, connecting businesses with highly skilled professionals worldwide. From entrepreneurs to Fortune 100 enterprises, companies trust Upwork’s platform to access expert talent, leverage AI-powered work solutions, and drive meaningful business outcomes. Upwork’s AI-powered platform has facilitated over $20 billion in economic opportunity for professionals worldwide. With professionals spanning 10,000+ skills, including AI and machine learning, software development, sales and marketing, customer support, finance and accounting, and more, Upwork empowers businesses of all sizes to scale, innovate, and build agile teams.

We’re looking for a skilled, growth-oriented Product Marketing Manager to help shape the future of Upwork’s platform – accelerating adoption, engagement, and long-term value across key experiences. In this role, you’ll collaborate cross-functionally to launch new features, improve platform and product discoverability, and drive measurable impact across the customer lifecycle, all in support of Upwork’s continued growth. You’ll lead go-to-market strategies focused on activation and retention, working at the intersection of product, marketing, and strategy. From shaping launch plans and defining success metrics to collaborating across teams, you’ll play a key role in increasing usage and delivering customer value. You’ll also support strategic growth initiatives, integrating Upwork into broader customer workflows and accelerating adoption through partnerships and external channels. This role is ideal for someone who thrives in a dynamic environment and brings a mix of customer intuition, data-driven thinking, and a bias for action.

Responsibilities

  • Own and execute go-to-market strategies for new and evolving platform features - from early research to post-launch optimization.
  • Leverage customer insights, behavioral data, and market research to inform strategy, drive adoption, and deepen engagement.
  • Partner cross-functionally with Product, Design, Marketing, CX, and Support to deliver a consistent and compelling end-to-end user experience.
  • Define and track key success metrics, identifying opportunities to improve activation, retention, and product value.
  • Support growth initiatives that increase product visibility and usage, including ecosystem integrations, external partnerships, and embedded experiences.

Requirements

  • Experience driving product marketing initiatives focused on user growth, adoption, or retention.
  • Strong analytical skills with the ability to extract insights from data and translate them into actionable strategies.
  • Proven ability to lead cross-functional initiatives, manage timelines, and own stakeholder relationships.
  • A customer-first mindset with experience applying insights to shape messaging, positioning, and product experiences.
  • Demonstrated ability to learn quickly, adapt to new challenges, and optimize how work gets done.

Company Information

Come change how the world works. At Upwork, you’ll shape the future of work for a global, remote-first workforce, creating economic opportunities for professionals worldwide. While we have a physical office in Palo Alto, we currently hire full-time employees in 21 U.S. states, making it easier than ever to join our mission from wherever you call home.

Our culture is built on trust, risk-taking, customer focus, and excellence, all in service of our core mission: to create economic opportunities so people have better lives. We embrace authenticity and inclusion, encouraging everyone to bring their whole selves to work. Personal and professional growth is a priority here, supported through development programs, mentorship, and our Upwork Belonging Communities. We’re proud to offer benefits that go beyond the basics, including comprehensive medical coverage for you and your family, unlimited PTO, a 401(k) plan with matching, 12 weeks of paid p

Skills

Product Marketing
Go-to-market strategy
Customer insights
Data-driven decision making
Cross-functional collaboration
Feature launch and optimization
Market research
Customer lifecycle management
Partnership development

Upwork

Online platform connecting freelancers and clients

About Upwork

Upwork connects freelancers with clients looking for various services in the gig economy, which focuses on short-term contracts instead of permanent jobs. The platform allows freelancers to create profiles that showcase their skills, while clients can post job listings for specific projects. Freelancers bid on these projects, and clients choose the best candidates based on proposals and reviews. Upwork earns revenue through service fees charged to freelancers based on their earnings, with a tiered structure that rewards long-term client relationships. The platform also offers premium memberships and additional services for enhanced visibility and access to job listings. Upwork provides tools for time tracking, invoicing, and project management, making it easier for both freelancers and clients to manage their work and payments. The goal of Upwork is to facilitate successful project completion by bridging the gap between freelancers and clients.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$143.8MTotal Funding
IPOCompany Stage
Consulting, Enterprise SoftwareIndustries
10,001+Employees

Benefits

Health Insurance
Unlimited Paid Time Off
401(k) Retirement Plan
401(k) Company Match
Parental Leave
Employee Stock Purchase Plan

Risks

Increased competition from Fiverr and Toptal threatens Upwork's market share.
The new Fiverr-style Project Catalog may commoditize services, reducing freelancers' perceived value.
Strategic shifts under new management may not align with current client expectations.

Differentiation

Upwork connects freelancers with clients across diverse industries, enhancing global work opportunities.
The platform offers tools like time tracking and invoicing for efficient project management.
Upwork's tiered fee structure incentivizes long-term client relationships, differentiating it from competitors.

Upsides

Upwork's acquisition of Objective AI enhances its AI capabilities for better talent matching.
The introduction of Featured Jobs increases visibility for job posts, attracting more candidates.
Upwork's recognition as the top job posting site boosts its credibility among employers.

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