Senior Product Marketing Manager
Calendly- Full Time
- Senior (5 to 8 years)
Upwork is the world’s largest work marketplace, connecting businesses with highly skilled professionals worldwide. From entrepreneurs to Fortune 100 enterprises, companies trust Upwork’s platform to access expert talent, leverage AI-powered work solutions, and drive meaningful business outcomes. Upwork’s AI-powered platform has facilitated over $20 billion in economic opportunity for professionals worldwide. With professionals spanning 10,000+ skills, including AI and machine learning, software development, sales and marketing, customer support, finance and accounting, and more, Upwork empowers businesses of all sizes to scale, innovate, and build agile teams.
We’re looking for a skilled, growth-oriented Product Marketing Manager to help shape the future of Upwork’s platform – accelerating adoption, engagement, and long-term value across key experiences. In this role, you’ll collaborate cross-functionally to launch new features, improve platform and product discoverability, and drive measurable impact across the customer lifecycle, all in support of Upwork’s continued growth. You’ll lead go-to-market strategies focused on activation and retention, working at the intersection of product, marketing, and strategy. From shaping launch plans and defining success metrics to collaborating across teams, you’ll play a key role in increasing usage and delivering customer value. You’ll also support strategic growth initiatives, integrating Upwork into broader customer workflows and accelerating adoption through partnerships and external channels. This role is ideal for someone who thrives in a dynamic environment and brings a mix of customer intuition, data-driven thinking, and a bias for action.
Come change how the world works. At Upwork, you’ll shape the future of work for a global, remote-first workforce, creating economic opportunities for professionals worldwide. While we have a physical office in Palo Alto, we currently hire full-time employees in 21 U.S. states, making it easier than ever to join our mission from wherever you call home.
Our culture is built on trust, risk-taking, customer focus, and excellence, all in service of our core mission: to create economic opportunities so people have better lives. We embrace authenticity and inclusion, encouraging everyone to bring their whole selves to work. Personal and professional growth is a priority here, supported through development programs, mentorship, and our Upwork Belonging Communities. We’re proud to offer benefits that go beyond the basics, including comprehensive medical coverage for you and your family, unlimited PTO, a 401(k) plan with matching, 12 weeks of paid p
Online platform connecting freelancers and clients
Upwork connects freelancers with clients looking for various services in the gig economy, which focuses on short-term contracts instead of permanent jobs. The platform allows freelancers to create profiles that showcase their skills, while clients can post job listings for specific projects. Freelancers bid on these projects, and clients choose the best candidates based on proposals and reviews. Upwork earns revenue through service fees charged to freelancers based on their earnings, with a tiered structure that rewards long-term client relationships. The platform also offers premium memberships and additional services for enhanced visibility and access to job listings. Upwork provides tools for time tracking, invoicing, and project management, making it easier for both freelancers and clients to manage their work and payments. The goal of Upwork is to facilitate successful project completion by bridging the gap between freelancers and clients.