Product Marketing Manager - Payments at Plaid

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

6+ years of experience with 3+ years in product marketing, sales, account management, growth or other strategic GTM role at a B2B software company
Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative)
Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S
Thoughtful strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity
Proven success in launching new solutions and driving market adoption
Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales
Fintech payments experience, especially in a fast-paced environment, is a strong nice-to-have

Responsibilities

Own the go-to-market strategy for Plaid’s payments solutions by defining cohesive product positioning and narratives that accelerate growth and drive adoption from initial launch through scale
Act as the voice of the customer internally, championing user feedback to shape future product development and improve market fit
Collaborate closely with cross-functional teams to deliver impactful product narratives and drive product adoption
Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions
Partner closely with the Product team to deeply understand product features and capabilities, translating technical concepts into impactful, easy-to-understand customer-facing content
Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications teams to create and distribute compelling collateral (presentations, case studies, one-pagers, blog posts, webinars, website updates, etc.)
Conduct ongoing competitive analysis and market research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage
Work with our Marketing teams to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyProduct PositioningMessagingCustomer FeedbackCross-Functional CollaborationProduct AdoptionTechnical TranslationPayments SolutionsFintech

Questions & Answers

Common questions about this position

What experience is required for the Product Marketing Manager role?

Candidates need 6+ years of experience with 3+ years in product marketing, sales, account management, growth, or other strategic GTM role at a B2B software company, plus outstanding written and verbal communication skills.

What are the main responsibilities of this position?

The role involves owning the go-to-market strategy for Plaid’s payments solutions, crafting positioning and messaging, partnering with Product to translate technical concepts into customer-facing content, collaborating cross-functionally on collateral, conducting competitive analysis, and building integrated campaigns.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Product Marketing Manager position?

A strong candidate has 6+ years of experience including 3+ years in product marketing or strategic GTM roles at a B2B software company, with outstanding written and verbal communication skills for developing collateral and articulating strategies.

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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